What Is a Content material Creator? (& Tips on how to Grow to be One in 2023)

What Is a Content material Creator?

A content material creator produces instructional or entertaining (generally each) content material that’s distributed throughout on-line platforms like social media, podcasts, blogs, and extra.

New sorts of content material and creators will possible emerge as new applied sciences and platforms change into out there.

And content material creators can select the format that works greatest for them. From quick movies on TikTok to podcasts on Spotify.

Creators produce content material designed to draw and have interaction a selected viewers. To assist their bigger objectives.

Relying on their objectives, content material creators may deal with producing content material that results in new followers, subscriptions, website visits, gross sales, and extra.

What Does a Content material Creator Do?

Precisely what a content material creator does is dependent upon the platform(s) and format(s) they use.

Their work can contain writing weblog posts, creating social media posts, taking images, recording movies, and extra. 

However content material creators may also produce other tasks. Like researching trending matters, interacting with their followers, responding to feedback and messages, and monitoring metrics.

Content material creators are sometimes enterprise house owners. In that case, their tasks embrace managing a enterprise, sourcing purchasers, and speaking with purchasers.

Sorts of Content material Creators

Content material creators could be:

Let’s discover every of those varieties.

Influencers and Model Ambassadors

Influencers and model ambassadors are digital creators who’ve a big following on a number of social media channels.

There are a number of methods to make a dwelling as an influencer.

One in all them is thru collaborating with different manufacturers. Many firms work with influencers and pay them to create and share content material that entails their merchandise.

One other approach an influencer could make a dwelling is by creating and promoting their very own merchandise.

Let’s have a look at an instance.

Charli D’Amelio is a TikTok influencer who sells her personal merchandise like music, footwear, and perfumes. 

However she additionally does collaborations with manufacturers like Prada and Amazon to advertise their choices. Like in this post:

Charli D’Amelio’s collaboration with Prada on TikTok

Tip: Should you’re all in favour of turning into an influencer and wish to study extra about it, take a look at our influencer advertising information.

Social Media Content material Creators

Social media content material creators handle social media accounts and produce content material for them. 

They sometimes handle the accounts of their purchasers or employers.

A job description of a social media content material creator can fluctuate quite a bit. 

They are often accountable for the corporate’s social media methods, creating content material, writing copy, fine-tuning photos, managing the neighborhood, monitoring metrics, reporting on efficiency, and extra.

For instance, Emma Ratcliffe (The Home of Social) is a social media supervisor.

Let’s take a look on the work she’s completed for one in all her purchasers, H!P Chocolate. 

That is their Instagram web page. Ratcliffe curates and schedules posts and tales, engages with their prospects, and units up collaborations and giveaways.

H!P Chocolate’s Instagram page


Photographers are content material creators who seize photos with their cameras.

There are various several types of images. And you might want a unique talent set and/or gear for every kind.

That’s why photographers normally select to specialise in a selected kind of images.

For instance, a photographer who’s good at capturing massive teams of individuals and particular moments all through in the future could select to change into a marriage photographer.

However their gear and information may also make them actually good at capturing different occasions like birthdays, engagements, and anniversaries.

For instance, Paul Wilkinson is a marriage photographer. However he additionally does household, portrait, and headshot images.

"Portrait, Wedding and Headshot Photographer" page by Paul Wilkinson

And that’s simply the tip of the iceberg. 

There are additionally photographers who create inventory photos, take photos of merchandise, shoot panorama images, and much more.


Videographers are content material creators who report reside occasions or produce quick movies, documentaries, commercials, and related sorts of movies.

Like photographers, videographers can select a selected kind of video to deal with primarily based on their pursuits, talent set, and gear.

Videographers can shoot commercials, occasions, vogue, merchandise, and extra.

Many firms additionally rent videographers to create coaching and informational content material for them.

In some circumstances, videographers select to focus solely on one kind of video. In others, they might select to shoot many differing types.

For instance, Samet Görgöz is a videographer who creates company movies. However he additionally shoots weddings, automobiles, vogue, and different sorts of promotional content material.

Samet Görgöz website

Lengthy-Type Video Content material Creators

Lengthy-form video content material creators create and distribute video content material that’s normally longer than 10 minutes.

Their tasks sometimes embrace writing scripts, recording movies, enhancing movies, and selling their content material.

On the subject of pre-recorded content material, probably the most fashionable platforms is YouTube.

An instance of a YouTube content material creator is Matt D’Avella. He creates movies on matters associated to habit-making, productiveness, minimalism, and extra. 

His movies on YouTube are sometimes between 5 and 20 minutes lengthy.

Matt D’Avella YouTube channel

There are additionally different social media channels that permit for longer movies. 

For instance, TikTok has an choice to add a video that’s as much as 10 minutes lengthy. 

These movies are normally scripted, pre-recorded, and edited earlier than they’re printed.

One other kind of long-form video content material creators: streamers. They stream principally or utterly unscripted content material to a reside viewers.

Some of the fashionable platforms for streaming is Twitch. And one stream can final for as much as 48 hours.

However that’s not the one place the place you’ll be able to stream.

Instagram has a reside characteristic that permits reside movies of as much as 4 hours. And YouTube Dwell permits customers to stream for as much as 12 hours.

Some of the necessary abilities for a streamer is being able to have interaction with an viewers effectively throughout their streams. Over time, this may have an effect on what number of viewers will watch their streams.

Imane Anys (also referred to as Pokimane) is a Twitch streamer. She broadcasts herself taking part in video video games like Fortnite and League of Legends.

Pokimane Twitch channel


Graphic designers create visible content material for a lot of totally different functions.

They use design software program like Adobe Illustrator, Figma, and extra.

With these instruments, designers create visually interesting content material like infographics, adverts, logos, packaging designs, billboards, and many others.

In a variety of circumstances, graphic designers create promotional content material. However that’s not at all times true—they’ll additionally create inventive and/or instructional visuals.

For instance, graphic designers who work for Semrush create illustrations for our weblog posts. These photos assist us talk concepts and data with our readers in an enticing approach.

The beneath picture exhibits how it may be simpler to current information visually reasonably than with written content material. And graphic designers assist try this.

an image visualising the cost-effectiveness of white label SEO

Podcast Hosts

Podcast hosts create audio packages referred to as podcasts, that are much like speak radio exhibits.

Podcast hosts give you episode concepts, analysis the matters they’ll discuss, write scripts, after which report and edit the episode.

As soon as the episode is recorded, they add it to podcasting platforms, put it on the market, and repeat the entire course of.

Many podcast hosts additionally put up movies of their episodes on YouTube and share snippets of them on social media.

On some podcasts, the host will speak concerning the matter on their very own or focus on it with co-hosts.

And a few podcasts are interview collection, the place every episode has a brand new visitor that the host interviews.

In these circumstances, the podcast host may also supply new visitors, talk with visitors, and arrange the recording. For instance, Ali Abdaal hosts the collection “Deep Dive with Ali Abdaal.” 

Abdaal interviews different creators, entrepreneurs, and provoking folks. And uncovers their methods for achievement. 

“Deep Dive with Ali Abdaal” podcast page 

He distributes his episodes on podcasting platforms like Apple Podcasts, Google Podcasts, Spotify, and extra. He additionally publishes video variations of his work on YouTube and different social media platforms.

And podcasts could be created with many alternative objectives.

A few of them intention to coach and entertain the listeners. By rising their audiences, podcast hosts can then make revenue from model sponsorships or promoting their very own merchandise.

Firms may also create podcasts as a strategy to improve model consciousness or to forge relationships with visitors to drive potential gross sales.

Content material Writers

Content material writers produce text-based content material. Which might embrace weblog posts, newsletters, ebooks, video scripts, and extra.

A content material author’s job is to analysis the subject they’ll be writing about. Then write the content material. And generally edit.

Content material writers can create many alternative content material codecs. However they’ll additionally specialize.

For instance, a content material author who focuses on video scripts must deal with writing particularly for content material that’ll be learn out loud. 

Right here’s one other instance:

Brian Dean is the creator of Backlinko, one of many best-known instructional web sites within the website positioning trade. 

He writes about sensible ideas, strategies, and techniques entrepreneurs can simply implement to enhance their outcomes. Typically on the Backlinko weblog:

Backlinko blog on "How to Rank Higher on Google in 2023" by Brian Dean

Tips on how to Grow to be a Content material Creator

Listed below are some steps on learn how to change into a profitable content material creator:

1. Decide Your Viewers

The extra you realize about your audience, the simpler it’ll be to decide on an acceptable platform and create content material they care about.

Among the finest methods to study extra about your viewers is to do a little analysis on a model that’s already producing the kind of content material you’d wish to create.

You are able to do this utilizing Site visitors Analytics. Which helps you to dig into the main points about any web site’s viewers.

Open the device and enter the model’s area. And click on “Analyze.”

enter the brand’s domain in Traffic Analytics tool

You’ll see the “Overview” report with particulars on the location’s estimated site visitors, high pages, and extra.

“Overview” report in Traffic Analytics tool

Subsequent, go to the “Viewers Overview” tab. To study particulars concerning the viewers’s demographics, socioeconomics, habits, and even the opposite websites they go to ceaselessly.

“Audience Overview” tab in Traffic Analytics

All this data can assist you perceive extra concerning the folks you’re making an attempt to achieve and which matters to deal with.

Moreover Site visitors Analytics, each social media platform has some built-in analytics instruments you need to use to look into your present viewers to study extra about those that are already accustomed to you.

The data you’ll discover is dependent upon the platform. However most of them embrace age, location, and most energetic instances on social media.

2. Select Your Platform(s)

Now, it’s time to choose a platform (or platforms) that can assist you to attain your viewers. And leverage your particular content material creation abilities.

To start out publishing content material on the fitting platform, it’s essential to know the place your viewers spends time on-line.

You are able to do that with Market Explorer.

Within the search bar, enter your area and at the very least two opponents’ domains. Should you’re beginning out and don’t have a site but, you’ll be able to enter at the very least three opponents’ domains.

enter domains you want to research in the Market Explorer tool

Then, click on the “Create and analyze” button.

From right here, click on the “Viewers” tab.

“Audience” tab in Market Explorer tool

Subsequent, scroll right down to the “Social Media” part.

“Social Media” section in Market Explorer tool

Right here, you’ll see which social media platforms you and your opponents’ audiences use essentially the most.

You may then select essentially the most visited platforms. To ensure you’re successfully reaching your goal audiences.

Say you want creating quick dancing movies. And your viewers spends most of their time on TikTok, Instagram, and Pinterest. You may select to deal with TikTok and Instagram Reels.

And also you’ll study extra about your viewers all through your content material creation journey.

Possibly you’ll uncover that they get pleasure from studying long-form content material in your web site or receiving an electronic mail from you as soon as every week.

You need to use what you study to determine which platforms to make use of.

3. Create a Content material Plan

The subsequent step is to create a content material plan. So you’ll be able to publish high-quality content material persistently. And begin to develop your viewers.

You can begin planning by itemizing out the matters you’d wish to create content material about. And notice what parts it’s essential to create for every bit of content material.

For instance, it’s essential to put together a picture or a video and a put up description for an Instagram put up.

Should you want some exterior assist (a photographer, graphic designer, content material author, and many others.), make notice of that, too.

After you’ve mapped out a plan, you can begin creating the content material and reaching out to different creators with briefs detailing what you want.

Let’s say you’re specializing in social media content material. You may then schedule prematurely with the assistance of Social Poster.

Open the device and go to the “Calendar” tab. 

Hover over the day that you just’d wish to schedule a put up on and click on on the “+” icon within the high proper nook.

“Calendar” tab in Social Poster tool

As soon as the “New put up widget” opens, choose which platforms you’d wish to put up to.

where to select which platforms you’d like to post to in Social Poster

Fill out the content material, visuals/movies, and hyperlinks.

fill out the content you would like to post in Social Poster

When you’re completed, click on on the blue “Schedule” button.

“Schedule” button highlighted at the bottom of "New post" section

Tip: Take a look at our information on social media calendars to study extra.

4. Develop Your Portfolio

To change into a profitable content material creator and land new work, you’ll must create a powerful portfolio showcasing what you’ve produced.

Relying on the kind of content material you create, it may characteristic articles, social media posts, photograph galleries, movies, and many others. And may embrace items you’ve created for a wide range of manufacturers (if relevant).

A good way to strengthen your portfolio is to incorporate some testimonials out of your earlier purchasers or collaborators.

Creators who haven’t created content material for different manufacturers can nonetheless develop their portfolios by showcasing content material they’ve printed on their owned platforms.

For instance, you would publish two to 3 weblog posts in your web site that showcase your abilities as a content material author. And in the event you’re a photographer, you would provide to do a shoot at a pal’s occasion and use these photos on your portfolio.

Having a strong portfolio is a good way to begin establishing your model. Particularly in the event you deal with compiling samples that showcase your distinct perspective and messaging.

5. Put money into Instruments to Enhance Your Content material 

Investing in content material creation instruments can assist you do your job higher—particularly as you begin to produce extra content material.

Let’s take a look at a few of them.

Analytics Instruments

Once you begin persistently publishing/posting content material, you’ll wish to begin analyzing some metrics. To see what’s and isn’t working.

That lets you tailor your method as you go. And double down on content material that works effectively.

You need to use totally different instruments relying on which platform(s) you’re specializing in.

For instance, each social media platform has built-in analytics instruments that allow you to see your top-performing content material.

And on your personal web site, you need to use Google Analytics and Google Search Console to research your web site’s efficiency.

Let’s take a look at how one can see your top-performing pages in Google Search Console.

Go to Google Search Console.

Go to “Efficiency.” In some circumstances, you might then must click on “Search outcomes” beneath that.

“Performance” section in Google Search Console

Click on on the “Date” tab.

where to find “Date” tab in Google Search Console

Choose a time vary.

"Date range" window lets you select a time range

Click on “Apply,” after which scroll right down to the desk.

And click on the “Pages” tab.

You’ll see your top-performing pages in natural search primarily based on clicks (the variety of clicks to the webpage from search outcomes) and impressions (the variety of instances your web page was exhibited to customers in search outcomes).

“Pages” tab in Google Search Console

On this report, you too can discover which queries are the most well-liked on your web site, the nations that your guests come from, and the units they use.

Content material Analysis Instruments

These instruments can assist you give you new content material concepts in a strategic approach. That can assist you select the matters persons are possible all in favour of.

For instance, Semrush’s Matter Analysis device can assist you give you contemporary content material concepts and discover trending matters.

Open the device, enter the subject you’d wish to discover, and click on “Get content material concepts.” 

an example of a search for "productivity hacks" in Semrush’s Topic Research tool

The device will then show many concepts associated to your preliminary matter that you would be able to discover.

Topic Research tool provides you with many ideas related to "productivity hacks" search

Once you discover a matter you’re all in favour of, click on the “Present extra” button on the cardboard. To see a listing of high headlines and questions concerning the matter you’re researching.

an example of top headlines and questions section in the Topic Research tool

You can even save a subject concept by including it to your favorites utilizing the icon to the fitting of the highest headlines and questions. Like this:

"Add to your favorites" icon

You may repeat this course of everytime you’re quick on concepts and want some inspiration.

Content material Planning Instruments

As you scale your content material manufacturing, you’ll want the fitting instruments to remain organized.

For managing a number of folks and tasks, you need to use productiveness instruments like Google Workspace and Trello.

You can even use our Advertising Calendar to plan your content material and collaborate with others.

Go to the device and click on the “+ New exercise” button.

“+ New activity” button in Marketing Calendar

Within the kind that seems, add all the main points for the content material piece you’re planning. Just like the title and the beginning and publish dates.

"New activity" form in Marketing Calendar

The content material piece will now seem in your calendar.

Click on on it so as to add attachments, feedback, duties, and extra.

You even have the choice to tie the content material to an present marketing campaign if you wish to.

add attachments, comments, tasks, and more to your content piece

When you populate the calendar with all of your upcoming content material, you’ll be capable to shortly get a high-level overview of every part you’re engaged on.

How A lot Do Content material Creators Make?

Full-time content material creators that work for firms in-house earn a mean of about $48,000 per year within the U.S., in response to Glassdoor. The complete vary is between $32,000 and $82,000.

Freelance content material creators can earn a bit extra. They make a mean of about $53,000 per year within the U.S., in response to Glassdoor. The complete vary is between $34,000 and $84,000.

However content material creators’ earnings can fluctuate quite a bit. Relying on their recognition, area of interest, location, and different components.

And creators who take part in sponsorships can earn much more cash. 

The common hourly charge for a well-liked influencer is $81 per hour, in response to an Adobe study. That interprets to $162,000 per 12 months for a full-time influencer.

Begin Creating Content material

As you’ll be able to see, there are various methods to be a content material creator.

To achieve success, it’s necessary to continue learning and experimenting along with your content material. And to make use of the fitting instruments.

Join a free Semrush account as we speak to jump-start your journey.