The Advantages for website positioning and Customers

A sitemap is a crucial web site element for each customers and search engines like google.

It helps them uncover your web site’s pages.

Whereas it’s necessary to cater to search engines like google particularly with an extensible markup language (XML) sitemap, it is also necessary to maintain your website organized for customers, too.

That is the place an HTML sitemap is available in.

What Is an HTML Sitemap?

A hypertext markup language (HTML) sitemap is an easy webpage that lists the pages in your web site.

It appears to be like like this:

example of a hypertext markup language (HTML) sitemap

Consider it because the desk of contents in a guide, the place you’ll find an inventory of chapters and subchapters. 

An HTML sitemap equally shows your web site’s most important pages and subpages. Making it tremendous simple for customers to search out what they’re searching for.

Ideally, customers ought to have the ability to discover the content material they want by way of your navigation menu. Nevertheless, it helps to arrange your HTML sitemap as if it is a listing in your website.

HTML Sitemap vs. XML Sitemap: What is the Distinction?

There are two most important forms of sitemaps:

  • HTML sitemap: This sitemap is offered in a user-friendly, clickable format and permits guests to navigate your website
  • XML sitemap: That is written in a format designed for search engines like google like Google
infographic showing the difference between XML sitemap and HTML sitemap

The important thing distinction between the 2: 

An HTML sitemap focuses on making the web site extra user-friendly for people, whereas an XML sitemap is created solely for search engine spiders (additionally known as crawlers and bots).

They use the XML sitemap to crawl and index your website. Which is necessary if you wish to rank in search engines like google and get extra site visitors.

Advantages of an HTML Sitemap

Provided that search engines like google can use XML sitemaps for crawling, you would possibly surprise why you must trouble with an HTML sitemap.

Rating in search engines like google is all about optimizing for crawlers, proper?

Not fairly. Don’t overlook that search engines like google additionally consider consumer expertise when rating web sites. 

By creating an HTML sitemap in your website, you make your web site extra user-friendly to create a optimistic consumer expertise. Which improves your probabilities of rating larger.

Apart from making your web site extra user-friendly, an HTML sitemap supplies these advantages:

  • Organizes massive web sites: An HTML sitemap basically serves as a listing for webpages, permitting web site homeowners to arrange their massive and sophisticated web sites
  • Makes it simpler for search engines like google to search out your pages: A well-organized HTML sitemap might help search engines like google discover your content material rapidly and simply. To allow them to crawl it.
  • Creates inside hyperlinks: Your HTML sitemap additionally means that you can add inside hyperlinks to your pages, that are vital for website positioning
  • Improves website navigation: Having an HTML sitemap improves your web site’s general navigation. By itemizing all of your pages on a single web page. So customers can discover what they want simply.

Tip: Strive Semrush free of charge to leverage instruments and information that can assist you rank larger in Google. 

Learn how to Create an HTML Sitemap

There are two methods to create an HTML sitemap:

  1. Utilizing plugins—should you use a content material administration system (CMS)
  2. Making a sitemap manually

Let’s undergo each.

Utilizing Plugins with Your CMS

In case your web site is constructed on a CMS like WordPress, you need to use plugins that generate an HTML sitemap for you mechanically.

We advocate the Simple Sitemap plugin for this.

To make use of a plugin, it’s essential set up it in your WordPress CMS. 

As soon as it’s put in, create a brand new web page. 

create a new page in Simple Sitemap plugin

Give your web page the title “Sitemap.” Then, click on the plus icon to insert a brand new block. 

screenshot of a page with “Sitemap” title and adding a new block by clicking the plus icon

Within the dialog field that seems, choose “Browse all” after which scroll down till you see the Easy Sitemap part. 

Subsequent, click on on the icon for the “Easy Sitemap Group.” This motion will set off the plugin to mechanically generate a sitemap in your web site.

clicking "Simple Sitemap Group" automatically generates a sitemap for your website

Lastly, save the web page.

You may then publish the sitemap web page and hyperlink to it from the footer part of your homepage.

Don’t use WordPress?

There are plugins for different CMSs, too. 

In case your website is on Joomla, you need to use JSitemap. If it’s on Drupal, you need to use the Sitemap module.

Making a Sitemap Manually

In case your website is smaller (100 pages or fewer), you can even create your sitemap manually. 

To begin, make an inventory of all of the pages in your web site. Then, hand this checklist over to your developer. Who will create a regular HTML web page, itemizing all of your pages with hyperlinks to them.

Making a sitemap manually permits for full management over the construction and design. 

Nevertheless, it requires handbook updates every time there are modifications to your web site’s pages.

HTML Sitemap Examples

Want some inspiration for designing your HTML sitemap?

Let’s have a look at how well-known manufacturers have designed theirs. 

Right here’s what H&M Group’s HTML sitemap appears to be like like:

H&M Group’s HTML sitemap

It’s a standard HTML web page itemizing out all of the pages. And their hierarchical place within the website’s construction.

And right here’s how Goal has designed their HTML sitemap for his or her job portal:

Target’s HTML sitemap

It’s a easy HTML web page damaged into three sections.

The subsequent instance is from Customary Chartered:

Standard Chartered’s HTML sitemap

This sitemap has a number of sections. 

Every part has subsections that checklist the totally different services and products the financial institution provides. 

This sitemap additionally consists of hyperlinks to different necessary pages like “International profession alternatives,” “About Customary Chartered,” and “Media contacts.”

Get Insights Into Your Web site’s website positioning

Making a sitemap is only one approach to optimize your website for search engines like google and customers.

However in order for you your web site to be much more optimized, it’s essential deal with issues like bettering website velocity, creating a strong website structure, and utilizing on-page website positioning.

And guarantee there are not any technical points current.

If you happen to’re a Semrush consumer, you need to use the Web site Audit software to search out any points hindering your website positioning efficiency.

Configure a venture within the software to run your first audit.

As soon as every thing is ready up the way in which you need, click on “Begin Web site Audit.”

Site Audit Settings page in the Site Audit tool

When it’s full, navigate to the “Points” tab. 

“Issues” tab in the Site Audit tool

You’ll see “Errors,” “Warnings,” and “Notices” detected in your website.

“Errors” page in the Site Audit tool

Click on “Why and repair it” to study extra about what a selected difficulty is, the way it impacts your website positioning, and how one can repair the problem.

“Why and how to fix it” section

Resolve every difficulty to enhance your web site’s website positioning well being and assist it rank larger in search outcomes.