Promoting Digital Music On-line: Platforms, Suggestions, and Methods

As soon as upon a time, pursuing music was the stuff of pipe goals. Transferring to L.A. to hit it large, signing a file deal, and perhaps—with lottery-ticket odds—placing it large as a pop star.

However is that needed anymore? Right now’s digital music surroundings has a significant profit for artists of any kind: you could find distribution nearly anyplace.

Do you make Norwegian dying steel? When you’ve got a prepared buyer in New Zealand, you’ll be able to promote them your album with a click on.

Nonetheless, one problem stays. You’ll nonetheless want to seek out the place the music lovers are, even when there are over 82 million people paying for music streaming companies. Listed here are some suggestions for chopping out the intermediary and promoting your music on-line:

The right way to promote music on-line

Individuals used to maneuver to the massive metropolis to land a file deal for one purpose: there was nowhere else to go.

You couldn’t file and print your individual vinyl album or CD, in spite of everything.

However music has modified. Solely 9% of all music sold in 2022 got here within the type of bodily albums. Nowadays, vinyl and CDs are collector’s objects—with the majority of music coming in streaming kind:

Graph showing paid music streaming subscriptions over time

Which means you can attain your dream—you simply have to determine the place your digital house will probably be. Listed here are a number of frequent choices:

  • Bandcamp
  • Soundcloud
  • Spotify
  • Airbit
  • BeatStars
  • YouTube
  • Your individual web site

Your key choice: to platform or to not platform?

In case you promote music by yourself web site, you gained’t need to pay exorbitant charges. However should you use a platform like Bandcamp (which costs 15% in your gross sales) or Soundcloud, you’ll get extra publicity and distribution. 

You too can strive a hybrid strategy: construct on a platform with the final word purpose of growing a following that’s 100% yours.

Construct your on-line music presence

A musician doesn’t at all times want a full web site. However should you’re apprehensive about how large a chew the platforms can take out of your revenue, you might think about a 3rd choice, like utilizing landing pages to promote your music on-line.

Doing so means you can too construct an e mail listing and talk along with your viewers as you make new gross sales. New album to drop? Think about how far more engagement it can get when you’ll be able to ship it to each fan who’s come your approach.

Within the case of AWeber, there’s even a characteristic referred to as “auto e-newsletter.” This robotically triggers should you tie it to an RSS feed, and can immediately inform your viewers a few new track launch (no legwork required.)

After you have the techniques in place—and sufficient followers watching for brand new releases—you’ll be able to distribute your personal music and make gross sales with only a few clicks. 

No file firm contract required.

Takeaways for promoting music on-line within the digital age

Promoting music on-line requires various clicks of labor, in fact.

You’ll need to put the techniques in place and entice a following if you wish to make critical cash.

However that doesn’t imply the method must be sophisticated. Let’s have a look at a number of the takeaways and techniques you can begin incorporating immediately:

1 – Add music to an present touchdown web page 

At any time when somebody lands in your web site, you need them to get a pattern of the products. 

This entices them to stay round. In the event that they like what it’s a must to supply, they’re extra seemingly to enroll in updates. 

So add music to an present touchdown web page by utilizing our software at AWeber, and also you’ll create a much more attractive net presence for potential followers.

2 – Think about promoting music programs 

Going from zero followers to a well-known, profitable digital artist isn’t a straightforward journey. But it surely doesn’t imply it’s a must to take a part-time job outdoors of the biz to complement your revenue, both. 

You possibly can sell online music courses to pay the payments when you’re recording your albums and singles—all whereas retaining your expertise sharp.

And there’s extra excellent news: you need to use AWeber to signal individuals up on your e-newsletter. Which means as you construct up a following on your helpful music suggestions, you’re concurrently constructing a possible viewers on your subsequent launch.

3 – Join your e-newsletter group to music-relevant apps 

Connecting the e-mail service supplier you employ with music-relevant apps means you’ll be able to simply hyperlink up your favourite high-exposure music platforms to seize potential followers (and presumably drive gross sales, too.) 

For instance, the AWeber integration permits you to join your e-newsletter to platforms like BeatStars, Gumroad, Sellfy, Evenium, or Airbit so you’ll be able to simply get your music (and tickets to exhibits!) in entrance of e-newsletter subscribers. 

Making headway within the trade—with no contract

If you construct your individual digital presence, you don’t want a file contract to generate income from music. The times of transport CDs out or signing with music labels have had their heyday, however now artists personal extra of their authentic work.

Are you prepared to begin constructing an viewers on your newest launch, or start incomes cash due to a ardour for music? Begin your personal model of a file label by adding your music to an AWeber landing page, seize extra of your viewers, and begin turning your music into your revenue.