2022, one other eventful 12 months. We navigated our method by new challenges and new advertising and marketing tendencies that proceed to maintain us on our toes. However with all this “new,” we nonetheless made positive we advanced our methods to face out and join with our viewers.
This 12 months has introduced a renewed concentrate on nurturing current buyer relationships, by establishing belief, creating lasting impressions and offering worth, all within the pursuit of true connection. We consider that connecting with our prospects is how we measure success – so this development, for us, is one that can go nicely into 2023 and past.
We’re proud to say our platform and our prospects have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out on a fruitful 2022, let’s take a second to look again and acknowledge the achievements and milestones we’ve achieved.
Collectively, we made an impression
This 12 months, Marketing campaign Monitor prospects used our platform to ship extra emails than ever earlier than – 31,985,621,168 to be actual, that have been opened up in 248 nations the world over*. That’s some critical attain!
And, you designed 491,373 electronic mail templates that made positive you stood out within the inbox.
You embraced know-how and leveled up your electronic mail advertising and marketing sport
You harnessed the ability of electronic mail, A/B testing 140,663 campaigns and establishing 41,382 automated journeys. Consider all the extra engagement and conversion you drove!
Our new product releases made it simpler so that you can create impactful campaigns
2022 featured a few of our most fun releases up to now. We debuted 26 new options that targeted on providing you with a better, sooner and naturally less complicated method to create impactful campaigns that take your advertising and marketing to the subsequent stage.
Our greatest and most fun launch for 2022 was the launch of Marketing campaign Monitor SMS – which is now obtainable to contracted prospects sending SMS to the USA, UK, Australia and Canada, with expanded availability coming in 2023 (watch this house)!
Our monumental SMS launch now offers our prospects entry to one of the crucial highly effective and efficient advertising and marketing channels, to allow them to join and convert like by no means earlier than:
- The identical intuitive marketing campaign creation interface as electronic mail, so that you’ll discover it straightforward to get your SMS campaigns up and working quick.
- Improve the pace of return in your advertising and marketing funding by encouraging rapid motionout of your subscribers.
- Seamlessly seize SMS permissions so you’ll be able to develop your listing, enhance gross sales and drive urgency with extra contact factors.
However we didn’t cease there. Listed here are the among the different characteristic highlights:
Take a look at all our product enhancements from 2022, right here: What’s New in Marketing campaign Monitor.
You may depend on us
We supported you with a 99.51% supply fee for all electronic mail campaigns despatched. And with 99.98% app availability, your expertise was seamless with minimal interruptions.
Our crew had your again each step of the way in which
While you wanted assist, you liked that we now have a devoted assist workforce, with actual technical experience – and we all know this as a result of 90% of you have been glad with how our workforce resolved your requests.
We preserve you forward of the curve with greatest practices
We love creating content material to assist you in product greatest follow and enable you to navigate advertising and marketing trade shifts and tendencies. We stay up for bringing you much more content material and connecting as a group by occasions in 2023, however for now let’s take a look at some highlights from 2022.
- SMS Finest Practices Sources Hub: Our workforce has completed a ton of analysis on SMS greatest practices (so that you don’t must).
- Email Academy: Preference Center best practices: We added a brand new on-line electronic mail advertising and marketing course to our Email Academy household
- Signals22: our digital relationship advertising and marketing occasion, hosted by CM Group, introduced you 30 displays over 4 days mapped to the 4 phases of relationship advertising and marketing – Purchase, Have interaction, Personalize and Retain. Watch the sessions on-demand.
- Deliverability Q&A: We all know how essential deliverability is to you, so we sat down with our in-house deliverability professional, John Peters, that will help you maximize inbox placement and engagement throughout the busiest time of the 12 months.
- We launched over 20 new fashionable electronic mail templates that enable you to drive curiosity and engagement in your electronic mail applications. Discover them underneath the ‘newest class’ within the electronic mail builder.
And collectively, we reached new heights
It’s due to our partnership with you that we obtained trade recognition. Listed here are a few awards we’re pleased with;
As part of the CM Group household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to your entire CM Group working in the direction of a extra inclusive and accountable enterprise.
CM Group was additionally chosen as one of many hottest marketing tech companies of 2022 by Enterprise Insider and “Best Overall MarTech Company” for the third consecutive 12 months by MarTech Breakthrough Awards.
But it surely wouldn’t have been attainable with out you
We’re proud to be a accomplice who can develop alongside the altering advertising and marketing panorama and enable you to seamlessly join together with your viewers, it doesn’t matter what challenges come up. Whether or not these adjustments are the way in which we devour info, adjustments to laws and insurance policies, and even adjustments to advertising and marketing methods within the present financial local weather – we’re at all times able to adapt and pivot. Marketing campaign Monitor’s coming Shopper Developments Index will forecast a few of these adjustments anticipated all through 2023, so you’ll be able to confidently navigate the brand new 12 months (keep tuned for extra!).
Yearly, we will’t think about being extra impressed than we already are by the entrepreneurs who creatively use Marketing campaign Monitor to attach with their prospects. However right here we’re, wrapping up 2022, feeling much more impressed than ever. We will’t wait to see what the subsequent 12 months brings – and we stay up for being part of your journey in 2023.
*Utilizing Nation Codes because the measure ISO3166