AUSTIN, TEXAS — Correct Good, a maker of shelf-stable meals, has raised $3.5 million in seed funding led by YETI Capital, an funding car created by the founders of YETI Holdings, Inc., and The Artisan Group.
Founder and chief government officer Christopher Jane, who launched the model two years in the past together with his sister, Jennifer, aspires to construct a “fashionable Campbell’s.” Choices embody fully-cooked and ready-to-eat oatmeal, soups, chilis and curries, together with plant-based, gluten-free and ketogenic choices, packaged in clear pouches which might be versatile and microwave-safe.
The merchandise primarily are offered on the model’s web site, eatpropergood.com, and shipped with minimal packaging and no insulation or dry ice. Correct Good has offered greater than 500,000 meals by way of its web site since launching, rising direct-to-consumer income by 400% yearly, in accordance with the corporate.
The brand new funding will help the model’s development throughout e-commerce and retail, together with its current growth into greater than 2,000 Walmart Supercenter shops nationwide.
Buyers embody Doug Bouton, founding father of Halo Prime and Gatsby Chocolate, who’s becoming a member of the board of Correct Good, alongside Drew Zang, managing companion at The Artisan Group, and Maxx Karr, managing director of YETI Capital.
“Correct Good has created one thing really progressive: ready-to-eat, wholesome meals that style extremely nice and are unbelievably handy to eat,” Mr. Bouton stated. “I’ve made my greatest angel funding up to now into Correct Good and really feel like I’ve already been paid again with the period of time Correct Good meals have saved me from cooking and cleansing.”
Beforehand the Jane siblings, who hail from the south coast of England, co-founded and led Montana Mex, a condiment model offered in hundreds of grocery retailers.
“Correct Good took place from a private want,”Mr. Jane informed Meals Enterprise Information final November. “I used to be doing keto, plant-based, and I discovered there was an abundance of snacks and drinks, however when it got here to meals, I used to be nonetheless cooking from scratch… I explored the market and realized it’s a factor. Once you’re keto, plant-based, gluten-free, dairy-free or low-sodium, making 90-second meals is both nonexistent or extraordinarily costly with frozen or refrigeration often.”