Easy methods to repurpose long-form video content material for optimum influence

Need to know find out how to repurpose long-form video content material for optimum attain? If that’s the case, you might be in the fitting place. There is no such thing as a denying that making long-form video content material takes helpful time, power and (probably) cash. So it is sensible to make sure you get essentially the most out of the long-form video content material you might be creating. And these days there are such a lot of methods which you can repurpose your long-form content material and provides it extra life. Carry on studying to learn how to repurpose long-form content material for optimum influence.


How to repurpose long-form video content for maximum impact

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The advantages of repurposing your long-form video content material

If you’re trying to repurpose your long-form video content material you’ve in all probability already acquired an thought about among the advantages of repurposing. However simply incase you want much more causes to prioritise repurposing your content material listed here are 5 advantages.


1. Attain a wider viewers 

For those who create a long-form video and solely submit that video to YouTube then the chances are it should solely be seen by your YouTube followers and other people you direct to the video (until you optimise the video for search). By repurposing your movies into different sorts of content material it is possible for you to to publish your content material somewhere else and which means you’ll be capable to attain a wider viewers.


2. Save time creating content material

A giant benefit of repurposing your long-form movies is that it’s going to say you time. That is very true in case you are creating content material for a number of locations. Having a transparent repurposing course of will imply that fairly than having to start out from scratch for each piece of content material you’ll be capable to have some that’s repurposed and a few that’s new.


3. Reinforces your experience

Some enterprise house owners fear about repurposing content material as a result of they assume if somebody sees the identical factor they’ll get bored. In actuality, most individuals received’t see all of the totally different iterations of the piece of content material and even when they do it should reinforce that the world you might be speaking or writing about is your space of experience. In reality, you may argue that repurposing content material lets you reinforce your experience with out you really having to speak about the identical factor over and over.


4. Completely different content material codecs for several types of content material shoppers

We’ve identified for a very long time that individuals study in numerous methods and other people even have preferences about content material codecs they eat. For instance, somebody who commutes within the automobile daily would possibly desire listening to podcasts, whereas somebody who works in an workplace that doesn’t assist you to put on headphones would possibly learn weblog posts on the sly.  By repurposing your video content material in order that there are audio and textual content variations you aren’t solely growing the potential attain but additionally growing the chance of it being consumed because the individual can eat the content material in a format they like.


5. Helps maintain your content material strategic

If you’re creating content material as a enterprise proprietor, fairly than as a content material creator or influencer, then you definately need to be sure that your content material is strategic. Every bit of content material ought to have a transparent objective that feeds into your general technique. The fact is when you’re attempting to create a number of items of content material per week it’s straightforward for technique to exit of the window and also you begin posting something to ‘get one thing out’. When you find yourself repurposing content material you may deal with ensuring the unique piece of content material helps your content material technique after which until you do one thing wild the entire different items of content material will probably be strategic too.


If you’ll begin repurposing your movies you’ve acquired to just remember to are creating the fitting movies within the first place. If in the meanwhile you haven’t been planning your content material upfront – that is your signal to take action!  Seize my free content material advertising plan workbook by popping your particulars within the type under. 



Lengthy-form video to audio

One apparent option to repurpose your long-form video content material is to strip the audio from the video after which publish that as a chunk of audio-only content material. That is mostly carried out by publishing on a podcast. In reality, there at the moment are many “podcasts” that take a video-first strategy. They’ll create a studio vibe in order that they will publish the video and publish the audio individually. So there is no such thing as a motive you may’t do the reverse.


For those who determine that you simply need to take this strategy on an ongoing foundation then have a assume by among the call-to-actions you embody in your video. For instance, on YouTube you would possibly inform individuals to remark under, however when you’ve got a podcast individuals can’t remark in a podcast participant so it’s simply one thing to contemplate if that is one thing you’ll do long-term.


Lengthy-form video to long-form textual content

One other option to repurpose your long-form video content material is to show the video into textual content and share that textual content as a weblog submit, article or transcript. Relying on the way you movie your movies it is likely to be that you simply write the entire script out and then you definately’ve already acquired the textual content. Nevertheless, when you don’t there at the moment are loads of instruments that can rapidly transcribe a video for you, reminiscent of Descript.


After you have the transcript you need to use it in a number of methods. You might place the video and the textual content in your web site. You might simply put the textual content in your web site. You might put the video, with a abstract of the textual content after which have the transcript accessible to obtain.



Earlier than you begin repurposing your long-form movies you higher be sure to have a strong content material technique in place. As an award-winning content material marketer, who does all of my very own advertising, and a Chartered Marketer with over a decade {of professional} advertising expertise, I’m capable of make content material with a strong technique behind it so it ends in gross sales.

And one of the best bit is it doesn’t must take perpetually.  In reality, I run content material technique days (evergreen content material and launch content material) so you may get an overarching content material technique, after which a launch or 3-month content material plan created in simply sooner or later.

To seek out out extra about my Technique Days click on right here.

Undecided what open is greatest for you? Guide a free, non-obligation, introduction name right here. 


Lengthy-form video to long-form textual content to shorter textual content

When you’ve acquired the long-form textual content you don’t must cease there. There are a number of methods you may repurpose that into shorter items of textual content. This has grow to be even simpler with Ai instruments reminiscent of ChatGPT. You’ll be able to put that transcript into ChatGPT after which ask it to show it into an e-mail or a social media submit.


Lengthy-form video into short-form video

Until you’ve been residing below a rock you’ll be effectively conscious of the rise in short-form video throughout social media. If you’re advertising your corporation on a social media platform that permits short-form movies (reminiscent of TikTok, Instagram or Fb) then you definately positively will need to be repurposing your long-form video right into a short-form video.


Right here the hot button is to search for particular traces or sections out of your entire video that can work stand-online. Then utilizing a software like Descript you’ll be capable to rapidly create a short-form video.


Once more that is the place figuring out upfront that you may be repurposing your content material is highly effective. If you’re writing scripts to your long-form video you may be aware while writing the script to consider what the one-liner or energy assertion will probably be.

That’s it. You now know find out how to repurpose long-form video content material for optimum influence.


As you may hopefully see by planning upfront and making a content material repurposing course of it is rather straightforward so that you can take one long-form video and switch it into a number of items of content material which you can put in your web site, share on social media and embody in your emails.


So I actually hope that is the tip of you making a video, sticking it on YouTube after which transferring on to the subsequent piece of content material.


I’m all about working smarter, not more durable, and that’s precisely what you’ll be doing by repurposing your long-form video content material into a number of items of different content material whether or not that be short-form movies, audio or textual content.


Let me know within the feedback what has been your largest takeaway.



Because the proprietor of a monetary companies enterprise, there’s a lot you must think about and juggle so as to construct a thriving enterprise. I’ve little doubt that from a monetary perspective you might be assured about operating a worthwhile enterprise, however enterprise is extra than simply the financials. It’s good to offer the fitting companies, on the proper value and have the fitting advertising and gross sales course of.

I’m a Chartered Marketer that specialises in supporting monetary companies companies to market and construct companies they love, that helps their long-term monetary wealth, and that change the lives of their purchasers and the world as an entire.

If you’re on the lookout for one-to-one personalised technique, coaching and accountability then my 1:1 enterprise and advertising mentoring programme click on right here

And to debate your exact wants e-book a free, no-obligation, introduction name to debate your corporation right here.