E-mail automation for freshmen: See methods to get higher ends in much less time

By Sean Tinney March 28, 2023

Think about this: Your finest electronic mail content material is delivered routinely to your viewers on the good time. You don’t have to carry a finger.

You watch income move into your checking account. Your small business grows. You optimize your automation. Extra income flows into your checking account every month.

Now, you’re saving hours and making more cash . . . and it’s computerized.

That’s the facility of electronic mail automation.

Nonetheless, there’s one hurdle which regularly prevents individuals from utilizing automation –– the worry that it’ll be too troublesome to get began.

So, that can assist you get a greater grasp on electronic mail automation, why it’s essential and the way it will help you get the unbelievable outcomes you need, right here’s a fast information to electronic mail automation and methods to use it.

What’s electronic mail automation?

Merely put, electronic mail automation is a instrument that means that you can arrange a collection of emails which are despatched routinely to subscribers primarily based on some form of set off. These triggers could be time primarily based or motion primarily based.

It runs on autopilot, creating connections and rising income when you work on different features of what you are promoting.

You’ll be able to arrange a single collection automation — the place an individual subscribes to your checklist and is routinely despatched electronic mail 1, then electronic mail 2, then electronic mail 3, and so forth. in a sequence.

Or you may arrange a collection with action-based automation (I’ll clarify extra of this later).

The advantages of electronic mail automation

There are numerous advantages to automating your electronic mail advertising and marketing efforts, listed here are a number of of the highest advantages:

• Saves you time – an automatic electronic mail marketing campaign can run for years and years
• Optimum ship occasions – timing is all the things and you may arrange your automation to ship a simply the precise time
• Extra related emails – automated emails could be despatched primarily based on habits, resulting in a extra related electronic mail being despatched to the precise individual
• Nurture leads – electronic mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused electronic mail

Want extra of a purpose to start out utilizing automation, simply check out these highly effective stats:

Varieties of automated emails (with examples)

Now that you realize why automation is so essential, uncover how you need to use it.

There are a ton of various kinds of automated emails sending choices that you need to use for what you are promoting. Let’s cowl a few of the most essential ones so you will get concepts in your subsequent collection.

Affirmation electronic mail

Because the identify suggests, a affirmation electronic mail confirms together with your subscriber or buyer that you just both acquired their electronic mail deal with or their order.

Affirmation emails are essential as a result of they reassure your subscribers and clients that their info was acquired. These emails needs to be quick and to the purpose. Save your extra elaborate copy in your welcome electronic mail.

Instance

This affirmation electronic mail from Commerce is ideal, they supply a abstract of their order. Plus they let clients know that they’ll obtain one other electronic mail as soon as their order has shipped.

Welcome electronic mail

Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber 
When this needs to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail checklist
Approximate time to arrange: quarter-hour

Participating individuals as quickly as they be part of your checklist is likely one of the most compelling the explanation why you must get began with automated emails. By sending a well-timed welcome electronic mail, you may start nurturing new leads the second they subscribe.

First impressions are lasting impressions, so it’s essential your preliminary welcome electronic mail units the precise tone with subscribers.

Listed below are some issues to incorporate in your welcome collection:

• Introduce your self and your organization. How will you remedy your subscribers’ wants?
• Let readers know what sorts of emails they will count on from you sooner or later.
• Inform readers how typically you’ll be emailing them.
• Share the place they will discover you on the net (embody social channels, web site, weblog, and so forth.)
• Give them useful and related weblog posts they will try.

Bonus: It can save you time establishing this pre-built welcome email series in your AWeber account.

Instance

Right here is the welcome electronic mail theSkimm sends proper after you fill out their enroll kind. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.

Onboarding collection

Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber  
When this needs to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail checklist
Approximate time to arrange: 1 hour

An onboarding collection is much like a welcome electronic mail, the distinction is as an alternative of a single electronic mail an onboarding collection has a number of emails

This kind of automated electronic mail collection is used to maintain new clients engaged and to get them acclimated together with your model faster. It’s additionally used to maneuver clients by the gross sales or advertising and marketing funnel.

Right here’s an instance of a means you may construction your onboarding electronic mail:

• E-mail #1: Welcome E-mail
• E-mail #2: Share some academic sources or information about your organization
• E-mail #3: Share a video or extra value-driven content material
• E-mail #4: Ask for suggestions
• E-mail #5: Promote your paid content material, services or products

Instance

Whereas an onboarding collection will comprise a number of emails, this electronic mail instance from the Intrepid information may simply be used as one among your first emails within the collection. They do a terrific job letting subscribers know what they’ll obtain in future emails.  Plus they supply 3 of their high weblog posts, this can be a unbelievable means to offer subscribers with high content material they will count on in future newsletters. 

Lead magnet electronic mail

Automation set off: Present electronic mail deal with in change for a lead magnet
When this needs to be despatched: Instantly after electronic mail deal with is supplied
Approximate time to arrange: quarter-hour

A lead magnet is a free merchandise, for instance an e-book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.

Most of these lead magnets are at all times fulfilled with automated electronic mail sending.

Bonus: It can save you time establishing this pre-built lead magnet email series in your AWeber account.

Instance

I like this lead magnet electronic mail from Fritzen Publishing. Like all lead magnet emails ought to do, they offer subscribers their free reward for signing up. However what’s actually good is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this electronic mail, they’ve hyperlinks to their Amazon and Etsy shops.

Motion-based electronic mail automation

Automation set off: Based mostly on the precise motion you outline 
When this needs to be despatched: anytime
Approximate time to arrange: quarter-hour

This kind of automation is distributed primarily based on particular interactions reminiscent of opening an electronic mail or visiting a particular web page of your web site.

Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s an incredible feeling when you may put an answer proper within the arms of your subscribers.

Deserted cart electronic mail

Automation set off: After somebody locations an merchandise of their on-line buying cart however doesn’t full their order
When this needs to be despatched: inside 24 hours of abandoning a buying cart
Time to arrange: half-hour

Deserted cart emails are despatched to clients who’ve added merchandise to their buying cart however left with out finishing the acquisition. 

These emails are an essential a part of electronic mail automation as a result of they will help you recuperate misplaced gross sales and enhance income. In reality, based on Shopify, deserted cart emails will help enhance your gross sales by over 20%.

By reminding clients of the merchandise they left behind and providing incentives, reminiscent of reductions or free transport, you may encourage them to finish their buy and enhance your conversion charges.

Bonus: It can save you time establishing this pre-built cart abandonment email series in your AWeber account.

Instance

Re-engagement electronic mail

Automation set off:  After a sure period of time subscriber doesn’t work together together with your emails
When this needs to be despatched: Beneficial to set off if buyer or subscriber hasn’t opened any electronic mail after 6 months
Approximate time to arrange: quarter-hour

Re-engagement emails are despatched to subscribers who haven’t engaged together with your emails shortly (sometimes 6 – 12 months). 

By sending reengagement emails will help you win again inactive subscribers and enhance your open and click on charges. 

This portion of your viewers stopped opening your emails for a purpose, so make certain your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embody the subscriber’s identify or different customized info. Listed below are a number of examples:

• We Miss You, John
• Are You Nonetheless There, John
• It’s Been Awhile – We Need You Again!
• We miss you! Right here’s 15% off your subsequent order

Instance

Right here’s an instance of a re-engagement electronic mail we despatched to subscribers who haven’t opened our weekly e-newsletter in over 6 months:

Achievement or particular date

Automation set off:  A selected achievement or particular date
When this needs to be despatched: On the day or month of feat or particular date
Approximate time to arrange: 20 minutes

Particular date or achievement emails could be despatched to subscribers to have fun particular events, milestones, or achievements. 

By recognizing and celebrating essential occasions, reminiscent of birthdays, anniversaries, or milestones, you may create a extra customized and interesting expertise in your subscribers, and enhance the possibilities of them staying loyal to your model.

Instance

A good way to construct a stronger relationship together with your viewers is to acknowledge them on the anniversary date they signed up in your checklist. This anniversary electronic mail from Grammarly reveals how just a little effort can go a great distance in making your subscribers really feel appreciated. 

Digital product success electronic mail

Automation set off: Place an order for the digital product 
When this needs to be despatched: Instantly
Approximate time to arrange: half-hour

Do you have got a ton of expertise and knowledge to share a few particular subject?

Are there questions your viewers asks that you end up answering time and time once more?

Contemplate turning that content material into an internet course or digital obtain. Then fulfill the order of that product by an electronic mail. Arrange this automated electronic mail to immediately be despatched the second a buyer locations their order.

Bonus: Searching for a approach to create an internet course or to show your content material right into a digital obtain? Sign up for teach:able and simply create your course or obtain.

Instance

Right here’s an instance from us, this electronic mail contains a few quick bullets letting individuals know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a chance to enroll in a free account.

Auto e-newsletter – good for blogs, movies, Etsy store merchandise, and podcasts

Automation set off: Publish new content material, video, product, or podcast 
When this needs to be despatched: Every day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes

What if I informed you sending a weekly e-newsletter can take you completely no time, zero? And you will get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store objects, plus extra.

You actually can get extra eyes in your content material with a e-newsletter marketing campaign with out having so as to add one other job to your to-do checklist. 

AWeber has an automation (we name it Auto E-newsletter) with an choice that may routinely ship an electronic mail to your subscribers when there’s new content material to share (here’s the step-by-step instructions to setting up this automation). 

Right here’s the way it works:

Instance

Right here’s an instance of an routinely generated electronic mail from AJ Hoge of Easy English. He arrange his automation to tug in any new movies from YouTube and has it triggered each Wednesday.

Associated: See how AJ Hoge doubled his views utilizing Auto E-newsletter in AWeber

Tips on how to ship an automatic electronic mail

To send an automated email you’ll have to create your emails and arrange the situations that may set off them to be despatched. This would possibly embody actions reminiscent of signing up for a e-newsletter, making a purchase order, or abandoning a cart. 

When you’ve set it up, the e-mail can be despatched routinely when the situations are met, saving you effort and time and guaranteeing a extra customized expertise in your subscribers. It’s that straightforward.

Right here’s a fast video exhibiting you ways fast and simple it’s to arrange an automatic electronic mail in AWeber.

Begin with electronic mail advertising and marketing automation at present

Automated emails are nice for constructing a relationship together with your viewers, driving engagement and rising conversions.

So let’s get began establishing your first marketing campaign. With AWeber, you’ll have all of the instruments that you must create automated electronic mail campaigns. That can assist you get began rapidly, we’ve even prebuilt automated electronic mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.

Go to the Campaign Marketplace