Do Minimalist Web site Designs Assist or Harm Your Website positioning?

Graphic that says, "Do minimalist website designs help or hurt your SEO?"

As a web site proprietor, do you are feeling as if the road between an excellent consumer expertise and optimum SEO (Website positioning) is a tightrope?

It’s not unusual to really feel like you need to prioritize one over the opposite. In terms of minimalist web site design, that feeling turns into extra pronounced. In spite of everything, SEO requires ample content material for optimization. Doesn’t it?

This text will discover the connection between minimalist web site design and natural key phrase rankings. We’ll have a look at six web sites, together with one non-minimalist one, to reply the burning query: Do minimalist web site designs assist or damage your Website positioning?

Why Are Minimalist Web site Designs Getting So Well-liked?

A minimalist web site is one which makes use of content material sparingly. This may increasingly embrace phrases, however it may possibly additionally embrace pictures, graphics, and movies.

So why are minimalist web site designs getting so well-liked?

As extra customers use smaller screens, the need for minimalist web site designs will increase. It is because you need the expertise for desktop customers and cellular customers to be constant. A minimalist web site design means fewer modifications for the cellular platform.

A minimalist design can also be higher for the consumer expertise. With much less content material cluttering up the viewer’s eyesight, they will extra simply journey by the positioning.

As well as, minimalist web sites are liable to sooner web page loading instances, and they’re fast to answer dimension or orientation modifications (corresponding to when viewing on a pill or smartphone).

How Do Web site Design And Website positioning Work together?

If you’re designing for Website positioning functions, you might run into some components that appear counterintuitive. The excellent news is that there are methods to make sure Website positioning doesn’t undergo for the sake of an excellent consumer expertise and vice versa.

There are some components of each web site design and Website positioning which can be so inextricably linked, it’s onerous to inform the place one ends and one other begins. These are the very best locations to start out in case you’re redesigning a web site with Website positioning in thoughts.

These website design elements embrace:

  • Cell-friendliness
  • Web site velocity
  • Sitemaps
  • Readability
  • Picture file names
  • Alt tags
  • Web site navigation
  • URL construction
  • Metadata
  • Indexable content material

With the weather above, the wants of each web site customers and search engine crawl bots converge. That’s as a result of what’s greatest for the customer is what’s greatest for the crawl bots. That’s at all times the purpose with an Website positioning-minded web site design.

Particularly as of late with all of the algorithm updates rolling out.

If web site design is one thing that’s significantly in your thoughts, you’ll be glad to know now we have an in-depth information to observe.

What We Discovered In Our Knowledge About Minimalist Net Design

Earlier than we dive into the evaluation of minimalist web sites, let’s outline just a few issues.

In the beginning, our definition of a minimalist web site is one with lower than 700 phrases on the homepage. To find out the efficiency of every website, we analyzed varied factors, together with:

  • The variety of whole natural key phrases the web site ranks for
  • The variety of natural key phrases the web site ranks on the primary web page for
  • The variety of natural key phrases the web site ranks within the first three positions for
  • The variety of wealthy snippets a web site has
  • The entire natural site visitors quantity
  • The income generated from natural site visitors

It’s additionally vital to notice that any averaged metrics are the common over a 12-month interval.

Lovely, Minimalist Web site Inspiration: Tiffany & Co.

A screenshot of Tiffany & Co.'s webpage for minimalist website design.

With a whopping 190 phrases on their homepage, Tiffany & Co. actually qualifies as a minimalist web site design. That’s even with the 20 pictures included all through the homepage, because it makes use of imagery solely the place wanted and helpful.

How has this labored out for Tiffany & Co.?

Tiffany introduced in a median of three.2 million guests per 30 days, leading to an estimated site visitors worth of $2.4 million per 30 days.

How is it drawing in such giant natural site visitors numbers? As you may anticipate, Tiffany & Co.’s key phrase universe consists of 336 thousand whole natural key phrases. Of these, 22.2 thousand key phrases ranked within the high three positions.

Becket + Quill: Minimalistic Design with Massive Affect

A screenshot of Becket + Quill's webpage for minimalist website design.

Coming in at even fewer phrases than Tiffany & Co., Becket + Quill has solely 96 phrases on the homepage. They do additionally incorporate pictures, 18 in whole on the homepage, together with Instagram pictures simply above the footer.

When a 12-month of knowledge, Becket + Quill brings in 632 natural guests per 30 days. This nets them a complete of $434 per 30 days in natural site visitors worth.

It’s no shock they carry out at a considerably lowered quantity when in comparison with Tiffany & Co. In spite of everything, the Becket + Quill key phrase universe consists of solely 529 natural key phrases, with solely 28 rating in positions one by three on SERPs.

Loveness Lee: Exploring Minimalist Net Design

A screenshot of Loveness Lee's webpage for minimalist website design.

Loveness Lee is one other jewellery web site with a minimalist homepage design. Meaning 115 phrases in whole (together with phrases within the navigation) and 14 pictures plus one video banner.

How does Loveness Lee fare in relation to natural site visitors? Over a 12-month interval, on common, Loveness Lee has 358 visits with a $2 per go to site visitors worth.

That’s not unhealthy, contemplating the web site ranks for under 254 natural key phrases on common per 30 days. Solely three of these rank within the high three positions.

Minimalist Net Design in Motion: David Yurman

A screenshot of David Yurman's webpage for minimalist website design.

With a really comparable phrase depend and picture depend to Loveness Lee, David Yurman has 104 phrases on the homepage (together with phrases within the navigation) and 17 pictures.

Maybe you’d suppose David Yurman’s key phrase profile could be much like that of Loveness Lee. Should you consider area score, although (David Yurman’s 69 to Loveness Lee’s 39), it’s comprehensible why David Yurman’s key phrase universe is a lot extra strong.

David Yurman has a median natural site visitors quantity of 439.7 thousand with a site visitors worth of $271.5 thousand per 30 days. That is because of the web site’s strong natural key phrase profile, together with 104.6 thousand natural key phrases with 3.2 thousand rating in positions one by three.

Bringing Website positioning and Minimalist Design Collectively: Blue Nile

A screenshot of Blue Nile's webpage for minimalist website design.

On the higher finish of minimalist, Blue Nile is an efficient instance of pushing the bounds however nonetheless staying effectively throughout the boundary. Its use of white house, clear fonts, and clear typography make its strong phrase depend seem minimalist.

The homepage boasts 616 phrases and 40 pictures together with a mixture of product imagery and graphics. Blue Nile has a median of two.1 million visits per 30 days with a site visitors worth of $2.9 million.

How does Blue Nile’s key phrase universe fare?

Blue Nile ranks for 217.2 thousand natural key phrases, with 28.8 thousand of these rankings within the high three positions.

How Minimalist Web sites Assist Website positioning: Taylor & Hart

A screenshot of Taylor & Hart's webpage for minimalist website design.

Whereas not minimalist by our personal definition, we’ve included Taylor & Hart for 2 causes.

First, it’s vital for us to match the minimalist web sites above with a non-minimalist web site in the identical business. This helps to offer us a larger perspective in relation to drawing conclusions.

Second, it’s additionally good to see {that a} non-minimalist web site can nonetheless seem minimalist and clear with efficient design.

So right here’s how Taylor & Hart breaks down.

The homepage has 928 phrases (together with phrases within the navigation). Nearly all of that is within the type of a testimonial carousel that permits customers to click on by with out being visually overwhelmed. It additionally contains 46 pictures, together with product imagery, graphics, and pictures embedded throughout the testimonials carousel.

The month-to-month site visitors averaged over a 12-month interval is 117 thousand per 30 days with a worth of $115 thousand.

Taylor & Hart additionally boasts a sturdy key phrase profile consisting of 72.1 thousand natural key phrases. Of these, 2.8 thousand rank within the high three positions on SERPs.

Is Minimalist Web site Design Good or Dangerous For Website positioning?

Earlier than we reply this query, let’s take into account the “winner” within the evaluation above.

A table of minimalist web designs and SEO among company websites.

Blue Nile was essentially the most worthwhile website, even beating out Tiffany & Co. for site visitors worth by $500 thousand per 30 days. It had extra phrases on the web page than Tiffany & Co. (616 versus 190), a decrease area score (76 versus 80), and even a smaller key phrase universe (217.2 thousand versus 336 thousand). Nevertheless, extra of its natural key phrases ranked within the high three outcomes.

Can we are saying with certainty that the quantity of content material on the Blue Nile homepage was the only contributor? After all not. Nevertheless, extra content material (when introduced effectively) does imply extra alternatives for optimization and buyer engagement.

However is having extra content material the be-all-end-all to higher rankings? No. If that was the case, Taylor & Hart would have been the clear winner.

With all of that mentioned, to reply the query “is minimalist web site design good for unhealthy for Website positioning?” the reply is neither. There are a lot of different elements at play. So so long as you’re optimizing the content material you do have, whether or not that’s 100 phrases or 1,000 phrases, you’ll doubtless end up in an excellent place.


Listed below are some solutions to steadily requested questions on the subject of minimalist web site design for Website positioning.

Does a contemporary web site design damage my Website positioning?

A minimalist or trendy web site design is unlikely to harm your backside line in relation to Website positioning. There are many factors that go into SERP rankings, and net content material is only one of them.

Does altering web site design have an effect on Website positioning?

Web site design modifications completely have an effect on Website positioning, although how a lot will rely on the sort and diploma of modifications that you’re making. It’s vital that you just consider each change that you just plan on making by an Website positioning lens so you’ll be able to adapt accordingly.

How do I redesign a web site with out affecting Website positioning?

Likelihood is that website redesigns are going to have an effect on Website positioning in some capability, particularly if you’re making any modifications to the positioning construction or UX. Due to this, it’s vital that you just audit your current website and make modifications that may permit for higher Website positioning as a part of the redesign.

Is a customized web site higher for Website positioning?

Most customized web sites have higher Website positioning efficiency than their free counterparts, largely as a result of they can be constructed from the ground-up for search engine efficiency. With that mentioned, customized web sites can nonetheless have weak rankings if they don’t seem to be optimized. Consider it within the sense that customized has the chance to carry out higher, however that chance nonetheless must be executed correctly.

Does website structure have an effect on Website positioning?

Good website structure is crucial for Website positioning for a number of causes. First, grouping related content material collectively helps construct context across the items, and helps search engines like google and yahoo get a greater concept of what your website is about. Additionally, an excellent website structure makes your pages simpler to crawl, so search engines like google and yahoo can begin rating new content material sooner. Good website construction additionally helps with objects like constructing backlinks and decreasing key phrase cannibalization.

What are methods so as to add extra content material with out cluttering my web site?

There are many choices for including extra content material to your website with out cluttering the design. These embrace carousels, accordions, and tabbed sections. You too can make the most of extra white house to offsite bigger items of content material.

Are accordioned or learn extra sections thought-about of lesser worth to Google?

It does appear that Google crawls and indexes “hidden” content material, like these in accordions or tabs. There isn’t a clear reply on whether or not tabbed content material carries much less worth. So long as you’re not purposely hiding content material however are merely utilizing it for the consumer expertise, you need to be positive.

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Whether or not you could have a minimalist web site design, otherwise you desire a maximalist strategy, you’ll be glad to know that what issues most is how you optimize the content material you do have. There’s not a lot distinction between minimalist and maximalist web sites when it comes to Website positioning, so long as you’re following white hat Website positioning methods.

Is a minimalist web site design interesting to you however you have already got a longtime web site? A redesign is at all times a chance. Thankfully, there are even redesign checklists accessible to make sure the challenge is successful.