Cravings strikes into Kroger with baking mixes

LOS ANGELES — Cravings, a meals and magnificence model and e-commerce web site that mannequin and tv character Chrissy Teigen tailored from her award-winning cookbook collection, will promote its baking combine line at Kroger shops throughout the USA starting in September and can promote it at different nationwide retailers later this 12 months.

Cravings’ baking combine assortment first grew to become accessible within the fall of 2022. The mixes embody the Buttermilk Mochi Pancake & Waffle Combine for $7.99, the Good Chocolate Chunk Cookie Combine for $8.99 and Chrissy’s Final Banana Bread Combine for $8.99. The mixes include simple directions and don’t require many added elements, Cravings famous. The baking combine line bought out twice when it launched on-line and have become accessible at Bristol Farms retail shops earlier this 12 months.

Cravings mentioned the road’s growth to Kroger and different nationwide retailers is a “important step” for the model because it’s focusing extra on retail progress and shopper product items (CPG) improvements.

“Nothing evokes me greater than sharing enjoyable and food-inspired moments with individuals, so this partnership with Kroger is a dream come true,” Ms. Teigen mentioned. “The considered connecting with much more individuals and kitchens is so thrilling — I can’t wait to see what we make collectively.”

In accordance with Cravings, the growth is likely one of the first main milestones for the model’s first chief government officer, Danyel O’Connor, who joined earlier this summer. Ms. O’Connor has earlier expertise within the CPG house and can information Cravings in retail technique and product innovation whereas furthering its content material creation and neighborhood constructing features.