Atomicon 2023: Overview and Takeaways

On Monday twelfth June  2023 I headed as much as Newcastle for Atomicon 2023. Having purchased my ticket again in November 2021 I had waited a very long time for the convention to lastly come round, however it didn’t disappoint. Carry on studying to search out her largest takeaways and evaluate of Atomicon 2023.


Atomicon 2023 - Review and Takeaways - Pin

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Beginning in type – Mass TikTok dancing

Given the variety of enterprise homeowners and entrepreneurs that head to Atomicon different sensible individuals resolve to do fringe occasions earlier than and after the official convention. A kind of sensible individuals was TikTok guide Penny Walker. She organised a mass TikTok dance problem, which meant I kicked off my Atomicon journey by dancing with 30 different enterprise homeowners, proper in entrance of The Gateshead Millennium bridge.


Given I had gone to the convention alone it was a enjoyable method to kick off the convention and meant I immediately had one thing to speak about. Oh and I gained the prize for ‘high strikes’.


Take a look at the video right here.


@charellegriffith It’s no secret that I LOVE to bop 💃🏾 And that TikTok stole my coronary heart yesterday 😍  So you might be more likely to have seen me shifting my physique in a short-form video someplace (often in a sequin quantity).  However I get tremendous jealous once I see movies the place individuals are dancing with different individuals as it’s one thing I not often get to do 👯‍♀️ Which I’d why I used to be so excited at this time to kick off #Atomicon23 with a mass dance courtesy of @barbrusa_social It was soo a lot enjoyable to be outdoors within the sunshine dancing with different individuals.  So how do you assume we do? Remark under ⬇️ And if you’re up for making a video subsequent time you see me let me know! #Atomicon23  #BalticBoogie #dancersofTikTok #videomarketing #shortformvideo #dancer #dancelover #lovedance #marketer #dancelikenobodyiswatching #Newcastle #Gateshead #marketingstrategist #marketingmentor #marketingcoach #marketingconsultants ♬ original sound – Cost n’ Mayor


Takeaways from the periods I attended


The three A-Holes of E mail Advertising – Rob and Kennedy

Should you’ve by no means come throughout the dynamic duo that’s Rob and Kennedy then let’s say they aren’t your typical e mail entrepreneurs. The main target of their session was on making extra gross sales out of your e mail record and to do that by appropriately segmenting your record into three lists: Subscribers, Clients and Misplaced Clients. For every record there was a selected purpose and all your emails are designed to fulfil that purpose.


Greatest takeaway: That you must convert new subscribers to develop into a buyer as quickly as attainable.


Unsleazy Funnels for Actual People to Get pleasure from – Melissa Love

On this session, Melissa speak about her personal expertise of constructing a enterprise and the way while she has a complicated 21-day funnel (that has been constructed over time), the true magic occurs by including in some ‘actual human’ into the funnel. She shared a number of the methods she provides in human parts to the funnel akin to sending personalised movies to individuals and letting them instantly WhatsApp her.


Greatest takeaway: Automation buys you time, however why not use a few of that additional time to personally interact?


Ai Authority – Molly Mahoney

Ai is on the highest of most enterprise homeowners minds in 2023 and in Molly’s session, she shared how she is utilizing Ai for content material creation and content material repurposing. The vast majority of the session targeted on content material creation and Molly shared how by including ‘your bizarre’ you may make sure you don’t simply find yourself with generic Ai-generated content material that anybody else can submit.


Greatest takeaway: To face out in a world crammed with Ai content material you’ve acquired to personal ‘your bizarre’ much more.


Past the Fundamentals: Superior Methods for AI-Pushed Content material by Rob Lennon

On this session, Rob shared his Content material Reactor course of. This can be a course of that allows him to generate 1000’s of concepts for content material. He walked us by means of the method step-by-step highlighting key components of the prompts.


Greatest takeaway: In a world the place tons of of content material concepts might be generated in lower than a minute the true talent is selecting which of them to maneuver ahead with and successfully enhancing them.


The right way to Rock LinkedIn – Lea Turner

My relationship with LinkedIn has modified drastically over the past 12 months and is now one in all my favorite locations to hang around on-line. Lea talked in regards to the significance of being acutely aware about who you do and don’t permit into your group, deal with discovering energetic customers to attach with and that nurturing belief takes time.


Greatest takeaway: Deal with LinkedIn the identical manner you’d a espresso bar at your favorite co-working area



Overview of Atomicon 2023

Usually I’m going to conferences and I’ll attend the whole lot, however I had a distinct method for this convention. As an attendee, you can watch replays so I made a decision I wouldn’t attend all of the periods, however focus extra on being with individuals. And oh my gosh, between the pre-events, pre-party, in-between periods and post-party I met A LOT of individuals


In response to the advertising, Atomicon is one in all Europe’s largest conferences and I can actually say I haven’t been an even bigger occasion within the UK for small companies. All over the place I turned I ran into somebody who I had spoken to on-line, however by no means met in individual. For that cause alone I see Atomicon as a once-in-a-year expertise, which is why I booked my 2024 tickets straight away. 


As you may see there have been plenty of nice audio system and alternatives to study, however greater than that the vibe was superb. You can’t describe this as a stuffy enterprise convention. I imply the solar did shine shiny in 2023 however actually it felt like a vacation!

That’s it! You’ve heard my evaluate and largest takeaways from Atomicon 2023. 

In case you are a small enterprise proprietor within the UK then it’s best to undoubtedly critically think about attending Atomicon in 2024. I’m an affiliate however as you’ve seen I completely loved 2023 and have already purchased my ticket for the Atomicon 2024.

>> You can buy a ticket here. 


Join me at Atomicon 2024


And if you’re coming say hello on LinkedIn so I can preserve my eye out for you subsequent 12 months.