This device leverages AI to supply the competitor evaluation of any firm. Merely use a immediate like “competitor evaluation of firm X” or “competitor evaluation of a espresso store,” and the device will present a personalised reply based mostly in your description.
Direct competitors is a linear means to take a look at the enterprise world, and evaluate an organization with different comparable firms, in the identical trade. An instance is evaluating Netflix with different streaming companies. On the alternative hand, the oblique competitors seems to be on the core asset, and potential long-term overlaps. For example, Netflix’s predominant asset is consideration, and in the event you take a look at consideration you would possibly evaluate Netlfix with different companies, past streaming, like maybe TikTok.
Table of Contents
Competitor Evaluation Case Research
Zoominfo Opponents
Zoominfo is an American software-as-a-service (SaaS) firm based by Henry Schuck and Kirk Brown in 2007. The corporate sells entry to essentially the most complete B2B database on the planet to assist gross sales and advertising groups higher talk with prospects. Zoominfo held an IPO in June 2020 elevating $935 million. Like comparable software program firms which might be beneficial to distant groups, demand for the Zoominfo platform elevated due to the coronavirus pandemic. It’s now utilized by over 20,000 companies, with purchasers together with T-Cell, Zoom, Amazon, and Google.
Spotify Opponents
Spotify is the world’s largest music streaming platform with over 381 million customers throughout 184 markets world wide. The corporate was based by Martin Lorentzon and Daniel Ek in 2008 in response to the shutdown of peer-to-peer music service Napster. Spotify turned a hit as a result of it was the primary firm to find out methods to distribute music legally and compensate the music trade on the identical time. The platform now affords varied curated music discovery companies, music stations, audio customization, and personal listening. In latest instances, it has additionally ventured into the streaming of audiobooks, podcasts, comedy, poetry, and brief tales.
Poshmark Opponents
Poshmark is a social commerce market the place customers can purchase and promote new or used clothes. The corporate was based in 2011 by Manish Chandra, Tracy Solar, Gautam Golwala, and Chetan Pungaliya. Poshmark is considered one of many firms seeking to revenue from the explosive development within the second-hand clothes and resale trade, which is anticipated to be value round $51 billion by 2023. Scores of ladies, particularly, are opting to promote their undesirable style objects on-line as a substitute of donating them to charity or thrift shops.
Afterpay Opponents
Afterpay is an Australian fintech firm working in Australia, Canada, the UK, New Zealand, and america. Based in 2014 by Nick Molnar and Anthony Eisen, the corporate loved a first-mover benefit within the buy-now-pay-later (BNPL) area. Lower than seven years later, the corporate reached 13.1 million lively prospects with product sales amounting to $10.1 billion. Regardless of its success, some recommend the corporate has misplaced its edge within the buy-now-pay-later area with the emergence of a number of high-profile opponents exerting their affect and giving retailers extra alternative.
Carvana Opponents
Carvana is a web based used automotive retailer with merchandising machines situated round america. The corporate was based in 2012 by Ryan Keeton, Ben Huston, and Ernest Garcia III. The corporate is the quickest rising on-line used automotive retailer in North America and was lately one of many youngest firms to be added to the Fortune 500 checklist. Whereas Carvana is at present the one American firm promoting automobiles in merchandising machines, its development and success haven’t gone unnoticed by different gamers. On this article, we’ll check out a few of the firm’s main opponents.
GoodRx Opponents
GoodRx is an American healthcare firm recognized for its telemedicine platform and a web site and cell app that observe prescription drug costs. As a part of this service, the corporate makes drug coupons accessible free of charge to customers. GoodRx was created by Trevor Bezdek, Doug Hirsch, and Scott Marlette. Hirsch, an early worker at each Yahoo and Fb, received the concept for the corporate after choosing up a prescription with personal medical insurance and nonetheless having to pay $450. Given the excessive variability in costs between totally different pharmacies, Hirsh went on a mission to make prescription drug costs extra clear and reasonably priced for atypical Individuals. Income within the second quarter of 2021 amounted to $177 million with over 7.5 million app prospects utilizing the GoodRx app. Whereas the corporate was the primary to supply a complete checklist of pharmacy drug costs, new gamers have entered the market. The remainder of this text can be dedicated to wanting on the predominant GoodRx opponents.
DoorDash Opponents
DoorDash is a web based meals ordering and supply platform based by Tony Xu, Stanley Tang, Andy Fang, and Evan Moore in 2013. Along with its subsidiaries, DoorDash has a 56% market share in meals supply and an additional 60% within the comfort supply sector.
Pepsi Opponents
In 1965, PepsiCo acquired Frito-Lay in what the chairmen of each firms known as a “marriage made in heaven”. The resultant firm reworked PepsiCo from a delicate drink group and set it on a path to turning into one of many world’s main meals and beverage firms. Right this moment, PepsiCo claims to function in additional than 200 international locations and territories world wide with seven distinct divisions and lots of profitable manufacturers.
Coca-Cola Opponents
The Coca-Cola Firm has 21 totally different billion-dollar manufacturers or manufacturers that generate greater than $1 billion or extra in income every year. The corporate additionally sells its merchandise in almost each nation on the planet, with Cuba and North Korea the one two international locations the place it isn’t offered formally. What’s extra, the Coca-Cola model is value $87.6 billion, making it one of the crucial beneficial amongst all firms. Although these figures permit Coca-Cola to take pleasure in market dominance in lots of international locations, the corporate is however topic to intense competitors.
Disney Opponents
Headquartered in Burbank, California, Disney has international attain and affect with its universally fashionable resorts, motion pictures, streaming companies, video video games, and merchandise. However as one of many largest media conglomerates on the planet with a various vary of merchandise in a number of marketplaces, Disney isn’t any stranger to competitors.
IBM Opponents
Worldwide Enterprise Machines Company (IBM) is an American multinational know-how firm. It was based in New York because the Computing-Tabulating-Recording Firm in 1911 by Charles Ranlett Flint. IBM is a various firm with a equally numerous portfolio of services. It produces and sells {hardware}, middleware, and software program. It additionally affords internet hosting and consultancy companies in nanotechnology and mainframe computer systems. What’s extra, IBM has a powerful tradition in analysis and growth, submitting essentially the most U.S. patents of any enterprise for the previous 28 years.
Uber Opponents
Starbucks Opponents
Starbucks is a multinational espresso chain headquartered in Seattle, Washington. It was based by Jerry Baldwin, Zev Siegl, and Gordon Bowker in 1971. From a single and really humble bean roasting retailer in Pike Place Market, the corporate is now a worldwide big working virtually 33,000 shops world wide. This massive international footprint clearly will increase the competitors for Starbucks in many alternative markets. The espresso trade itself can also be extremely aggressive, with established gamers together with McDonald’s and Dunkin’ Donuts.
Boeing Opponents
Boeing is greatest recognized for designing and manufacturing business plane, however the firm additionally produces helicopters, rockets, satellites, spacecraft, missiles, and telecommunications infrastructure. Based in 1916 by William Boeing in Seattle, Washington, the corporate is among the largest aerospace producers and protection contractors on the planet.
Google Opponents
Whereas Google (now Alphabet) has been born as a search engine, it’s now a diversified firm, despite the fact that its core enterprise stays search, as most of its revenues nonetheless come from Google, the search engine, and YouTube, the “video engine.” Nevertheless, as a tech big, which enterprise is based totally on promoting, the corporate does compete with Fb, Twitter, Microsoft (with Bing), and Amazon (with e-commerce search and its promoting machine).
Peloton Opponents
Peloton is a media and train gear firm primarily earning profits earning profits by way of its health merchandise. The thought for the corporate got here from John Foley, who argued that know-how may assist time-poor people get a full exercise at house. The corporate competes with different gamers like Bowflex, NordicTrack, Life Health, MYX Health.
IKEA Opponents
IKEA was based in 1943 by Swedish businessman Ingvar Kamprad as a mail-order catalog enterprise. The corporate is greatest recognized for promoting reasonably priced flat-pack furnishings, however it additionally sells house equipment and kitchen home equipment. Right this moment, IKEA affords roughly 9,500 merchandise throughout 445 shops in 52 international locations. With such broad attain, IKEA just isn’t resistant to competitors.
Airbnb Opponents
The Airbnb story started in 2008 when two pals shared their lodging with three vacationers in search of a spot to remain. Simply over a decade later, it’s estimated that the corporate now accounts for over 20% of the holiday rental trade. As a journey platform, Airbnb competes with different manufacturers like Reserving.com, VRBO, FlipKey, and given its huge quantity of visitors from Google. Additionally, platforms like Google Journey might be thought of potential opponents capable of cannibalize a part of Airbnb’s market.
Salesforce Opponents
Salesforce is a cloud-based buyer relationship administration (CRM) supplier, permitting companies to construct significant and sustained relationships with their prospects. With sturdy, customizable software program that integrates with social media, Gmail, and Microsoft Outlook, the Salesforce CRM platform is rated extremely amongst companies of all styles and sizes. Latest knowledge has proven that the corporate has captured 19.5% of the worldwide CRM market.
Shopify Opponents
In simply fifteen brief years, Shopify has grown from humble beginnings to change into one of many fastest-growing eCommerce platforms on-line. The Shopify eCommerce resolution is maybe greatest suited to customers who need a straightforward, versatile and reasonably priced starter resolution for his or her on-line retailer. The supplier now has upwards of 820,000 shops accounting for 20% of the overall market share. Nevertheless, the continued success of any firm within the dynamic digital market isn’t assured.
Netflix Opponents
Netflix is the biggest streaming video subscription service on the planet. Created by Reed Hastings and Marc Randolph in 1997, the corporate has revolutionized the video content material subscription mannequin with over 139 million subscribers in 190 international locations. The success of Netflix is because of two components. The primary is a suggestion system that offers strategies on what prospects ought to watch based mostly on their viewing historical past. The second is the huge catalog of content material on supply – produced by third events and by Netflix itself. These components have resulted in Netflix competing towards influential TV networks and movie producers for viewership.
Nike Opponents
YouTube Opponents
YouTube is the most well-liked on-line video platform, a hybrid between a video search engine and a social media platform with a steady feed prompted by social interactions and engagement. In reality, the platform is so fashionable that YouTube.com is the second most visited web site on the web. After being acquired by Google in 2006 for $1.65 billion, the platform now boasts over 2 billion registered customers. Collectively, these customers add 500 hours of video each minute. The platform competes with different video engines like Vimeo, Dailymotion, and social platforms like IGTV, TikTok, and Twitch.
Zoom Opponents
Zoom is a video platform, which enabled distant working. As such it competes with different giant tech gamers like Google and Microsoft for the productiveness area, and different startups like Slack and Go-To-Conferences.
Tesla Opponents
As an electrical automaker and builder of sports activities automobiles and now vans, Tesla’s opponents comprise firms like Ford, Mercedes-Benz, Porsche, Lamborghini, Audi, Rivian Lucid Motors, Toyota, and extra. On the identical time, Tesla is an electrical power manufacturing and storage firm (SolarCity); it competes with Sunrun, SunPower, and Vivint Photo voltaic. And as an autonomous driving firm, it competes with firms like Zoox, Waymo, and Baidu with the self-driving software program.
Amazon Opponents
Amazon is a shopper e-commerce platform with a diversified enterprise mannequin spanning throughout e-commerce, cloud, promoting, streaming, and extra. Through the years, Amazon acquired a number of firms. Because it operates throughout a number of industries, Amazon has a variety of opponents throughout every of these industries. For example, Amazon E-commerce competes with Shopify, Wix, Google, Etsy, eBay, BigCommerce.
