a glance again at 2022 and forward to 2023
Get able to mirror on a yr of empowering on-line entrepreneurs with new options and enhancements to the GetResponse platform. Be part of us as we glance again on a yr of progress and development.
The main focus is at all times on our clients, and we try to equip them with the instruments they should successfully have interaction and develop their viewers, propelling their enterprise ahead.
2022 abstract
Our mission in 2022 was to make reaching, speaking, and promoting to your viewers quicker and simpler. We’ve added new instruments, improved integrations, and expanded analytics capabilities that can assist you just do that.
This text will take you thru a chronological overview of all of the enhancements and enhancements launched in 2022. We’ve additionally included a sneak peek into what’s coming in 2023.
We’re excited to share this journey with you and look ahead to persevering with to assist our clients obtain their advertising and enterprise development objectives.
Let’s get into the temper with a video recap of our 2022 highlights:
Desk Of Contents
January: Shutterstock pictures
We began the yr sturdy with an thrilling new addition to our platform – 2 million free inventory pictures from Shutterstock.
These pictures at the moment are out there to make use of as a part of any GetResponse plan throughout the whole platform (together with all e mail editors, the touchdown web page editor, web site builder, funnels, information, and pictures supervisor.)
This permits our customers to simply add high-quality pictures to their advertising campaigns with out the necessity to buy further picture licenses. Due to the Shutterstock pictures, our clients can streamline their design course of and save each time and cash.
February: Ecommerce studies
In February, we launched new ecommerce studies that can assist you higher plan your advertising and communication methods based mostly in your ecommerce outcomes.
This characteristic provides you an outline of all of the vital metrics that ecommerce companies want to trace to perceive their retailer’s efficiency and make knowledgeable, data-driven selections about how they wish to talk and market their affords to their clients.
With these insights, ecommerce retailer house owners can construct lasting relationships with their clients and switch one-time patrons into returning ones. They’ll do that by sending related communication, establishing what sort of content material works finest, and incorporating that with the ecommerce information immediately from the shop.
GetResponse gained’t even be a middle for monitoring the shop’s efficiency. We wish to be the middle of promoting and communication across the retailer – it could sound related, however for ecommerce house owners, there’s an enormous distinction. So because of ecommerce information gathered inside GetResponse, they’ll plan, execute, and adapt their advertising technique.
One of many key components of ecommerce studies is real-time information. Customers can see their gross sales as they occur inside GetResponse, permitting them to make fast and correct selections.
The fowl’s-eye view helps customers see the full variety of orders, the common order worth, and the full income generated by their retailer in a single look. This helps them perceive the general efficiency of their enterprise.
The studies additionally present a breakdown of orders and income over time, permitting customers to determine patterns and tendencies. This helps them perceive their enterprise’s seasonality, detect anomalies, and modify their technique accordingly.
👉 Study extra concerning the ecommerce information you possibly can ship to GetResponse from our Assist Heart
March: Fast transactional emails
Fast transactional emails arrived at GetResponse in March to assist companies streamline their e mail communications even additional.
This characteristic permits for a one-click setup for automated order confirmations and deserted cart emails.
The custom-made automated order confirmations assist you to match your model’s identification all through all of your advertising communication and allow you to begin constructing a robust relationship together with your clients from day 1. To make them much more impactful, you possibly can enrich your messages with upsell affords or add bonus content material to assist your clients get extra out of your supply.
However, the deserted cart emails will assist you to drive extra income from individuals who’ve visited your retailer however didn’t full the order. This helps you run your advertising campaigns extra effectively, and it’s achieved on autopilot.
Fast transactional emails are important for constructing belief and offering transparency to clients. Additionally, they’re tremendous straightforward to create with GetResponse’s drag-and-drop e mail creator, which permits customers to create partaking emails with minimal effort!
👉 Study extra about how Fast Transactional Emails work and get impressed by these high-converting deserted cart e mail campaigns.
April: Video library
With our instruments and options continuously rising, we needed to assist our clients study and enhance their expertise with an easy-to-access video library inside their accounts. This useful answer permits customers to rapidly discover and comply with tutorials with out having to go away their accounts.
The tutorials cowl a variety of subjects, from newbie to superior stage, and are designed to assist our clients get essentially the most out of our platform. With the video library, customers can rapidly study new options, troubleshoot any points they could have, and uncover new methods to enhance their advertising campaigns.
Might: Varieties and popups
Our varieties and popups bought an excessive makeover and a brand-new creator in Might.
This characteristic is crucial for all companies with a web-based presence. Varieties and popups convert extra web site guests into e mail subscribers you possibly can nurture together with your e mail communication, turning them into loyal clients very quickly.
The creator means that you can make automated popups, banners, and bars, and it got here full of highly effective options like sensible focusing on, with which you’ll be able to present your affords on the good second when your guests are probably to transform. Plus, the instrument options a wide range of totally different popup varieties like exit-intent, scroll-triggered, timed, and extra to make sure your guests don’t go away with out subscribing or gained’t miss out on any of your wonderful affords.
Creating popups has by no means been simpler. With our drag-and-drop editor, you possibly can simply construct stunning popups that suit your model very quickly. What’s extra, their set up is a breeze! Only one line of code is sufficient to launch a whole bunch of popups in your web site.
Similar to it takes no time to create the popups, it took no time for our customers to start out recommending merchandise, rising their lists, showcasing new additions, accumulating suggestions, and a lot extra.
👉 Study extra about how the varieties and popups from GetResponse work and create the right popup.
June: New cellular app
Each marketer wants a sidekick, and in June, we launched one – our new cellular app.
Whether or not you’ve got an iOS or Android device, now you can handle your campaigns with just some faucets in your cellphone. And what higher approach to keep on high of your small business than to have all of it in your palm?
We’ve made it tremendous user-friendly and straightforward to navigate, so yow will discover what you want rapidly and simply. Plus, we’ve added a customizable dashboard, so you possibly can verify in on how your small business is doing at a look. You possibly can even ship drafts, plain-text messages, and resend current newsletters all out of your cellphone.
And let’s not overlook, you’ve got on the spot entry to buyer information, so you possibly can see how your checklist is performing, add new contacts and handle tags on the go. If you should verify in your newsletters or autoresponders, we’ve bought you lined.
In brief, the brand new cellular app is the final word sidekick for your small business. Regardless of the place you’re – on the prepare, on the seashore, or simply out and about – you possibly can at all times preserve your small business working easily.
Wish to obtain the cellular app immediately? Simply scan the QR code beneath:
👉 Study extra about what you’ll discover contained in the GetResponse cellular app.
Honorable point out: YouTube Shorts format help in e mail creator
In June, we additionally launched YouTube Shorts format help in e mail creator. This permits our clients to simply embed YouTube Shorts movies of their emails, offering them with a brand new and fascinating approach to talk with their viewers.
Prospects can now use Shorts in emails to showcase merchandise, present tutorials, or share another movies they see match – it’s a superb approach to make e mail campaigns extra interactive and dynamic.
July: Promo codes
July was a scorching month, and so was our replace!
We launched the promo codes characteristic, out there in GetResponse for many sorts of emails, fast transactional emails, and varieties and popups.
This characteristic seamlessly synchronizes together with your Shopify retailer and means that you can use codes to advertise an ongoing or upcoming sale, or to reward your loyal clients.
Wish to promote seasonal offers? Use a popup with a promo code to promote occasions reminiscent of Black Friday. Wish to cut back deserted carts? Present your popup with a promo code when a cart is about to be deserted. Wish to supply limited-time reductions? Mix the promo code with a timer in your popups to drive urgency.
Because the launch, our promo codes have been used hundreds of instances to reward loyal clients, drive conversions, and make gross sales soar.
Replace: As of January 2023, we’ve launched one other enhancement to our promo codes: making them distinctive. This distinctive promo code gives a extra customized expertise and is right when working loyalty packages. Furthermore, it helps you create a way of urgency inside your viewers.
August: New integration with affiliate panel
August was all about making connections (and incomes some further money ;).) We launched a brand new integration that makes it tremendous straightforward to unfold the phrase about GetResponse and earn affiliate commissions.
With the brand new integration, you possibly can join a GetResponse account, mix your GetResponse and Affiliate accounts, verify your progress, and seize your distinctive affiliate hyperlinks multi functional place.
Plus, it’s now much more handy for our non-English talking customers with the choice to alter the panel language to English, German, Spanish, Italian, and Polish.
September: Shopify Market
September was a month of accomplishments, as our app was formally added to Shopify’s Marketplace.
And we didn’t cease there. Over the past yr, we launched and improved a set of ecommerce instruments so that you’ll have every part you should convert extra guests into clients:
- Varieties and popups to seize their consideration
- Promo codes to entice them with reductions
- Fast transactional emails to maintain them within the loop
- Ecommerce components in advertising automation to focus on your clients extra exactly
- Product suggestions to indicate them what else they could like
- Superior segmentation to personalize their expertise
- And internet push notifications to maintain them coming again for extra.
Consider it as your individual private gross sales crew, at all times working arduous that can assist you drive gross sales. Now with the added comfort of being out there on Shopify’s Market.
👉 Study extra concerning the GetResponse for Shopify integration.
October: Net Join
October was about making issues easy and environment friendly; that’s why we launched Net Join – a robust characteristic that means that you can join a number of GetResponse options to your web site with only one line of code.
With Net Join, you possibly can simply add varieties, popups, internet push notifications, and extra to your web site, in the end growing conversions and driving gross sales.
One of many key advantages of Net Join is that it means that you can personalize your communication together with your web site guests by focusing on them based mostly on their conduct.
For instance, you should utilize it to focus on individuals who visited a particular URL and supply them tailor-made communication. Present totally different varieties and popups to totally different teams of holiday makers, or ship customized internet push notifications to individuals who have deserted their procuring carts. Net Join additionally means that you can upsell your objects with automated post-purchase communication.
👉 Study extra about what Net Join is and the way you should utilize it in our Assist Heart.
November: Advert audiences
In November, we made the best way you create your Google Advertisements extra exact by introducing Advert audiences, a brand new characteristic that means that you can goal or exclude a particular section of individuals, leading to decrease prices of promoting and better-targeted campaigns.
We additionally launched a brand new approach to create your Google Advertisements, focusing in your objective. With this new characteristic, you possibly can create adverts tailor-made to your particular wants, guaranteeing they attain the suitable viewers.
We’re proud to say that GetResponse is likely one of the first companions within the EU to supply this integration, and we’re excited to see the influence it should have on our clients’ promoting campaigns. With Advert audiences, you’ll be capable to create more practical adverts and drive conversions.
👉 Study extra about create Google Advertisements in GetResponse.
Honorable point out: A/B check studies
Now you possibly can see precisely the place your subscribers are clicking with a devoted click on map for every variant.
Evaluate key metrics between variants at a look and look at who opened or clicked on every variant. Plus, obtain a whole report back to your laptop for additional evaluation.
A/B check studies provide you with a deeper understanding of your subscribers’ conduct and assist you to optimize your e mail campaigns for higher efficiency.
👉 Discover ways to create an AB check in GetResponse and e mail marketing campaign AB testing finest practices.
December: New templates, customized area emails, and Chats updates
December was an enormous month for GetResponse, with the launch of 38 recent e mail templates, the choice to create an e mail on a customized area, in addition to new updates to our Chats characteristic.
38 new templates had been designed to assist our customers create stunning, professional-looking emails with ease. They cowl a variety of industries and types, from ecommerce to occasion invites, and are absolutely customizable so as to make them your individual.
The Chats characteristic acquired a number of updates all year long, together with the power so as to add contacts to a particular checklist via the chat, improved efficiency, new sound notifications to select from, extra stats, e mail notifications about new conversations, and the power so as to add chat company as subscribers to consumer lists in GetResponse.
Moreover, we added the choice to have a compulsory seize type earlier than the primary message, permitting customers to acquire clients’ particulars earlier than beginning a dialog. We additionally built-in Chats with consent fields and launched “open chat” triggers that mechanically open the chat window after a specified time or web page scroll.
Creating an e mail on a customized area additionally turned out there – it helps with getting your emails to the principle e mail inbox, authenticating your e mail with DKIM, DMARC, and SPF, trying skilled, growing belief in your model, and selling model consciousness.
👉 Study extra about utilizing GetResponse chats on our weblog and Assist Heart.
2023 sneak peek
In 2023, we’re specializing in optimizing core GetResponse options that can assist you to change into a more practical communicator (so your viewers sees and engages together with your content material extra typically) and enhance your small business’s on-line visibility to develop your viewers, preserving your advertising funnel full from high to backside.
What are you able to anticipate in 2023?
Whereas we will’t give all the main points away, we’re thrilled about what’s to come back and wish to allow you to in on our plans.
- Slicing-edge AI expertise to create and encourage the emails you ship to your viewers based mostly on excessive conversion finest practices. We’ve heard from a whole bunch of consumers and entrepreneurs that writing the content material to your emails is likely one of the most time-consuming and tough duties you face. Utilizing the ability of synthetic intelligence, you’ll enhance your e mail advertising efficiency and enhance your productiveness. Final yr proved that AI is king, and its reign will change the way forward for profitable on-line advertising.
- A strong however easy new interface so as to add and handle your contacts – making it simpler than ever to develop your checklist and goal your communication. With this enhancement, you’ll be capable to create super-specific segments and highly-targeted viewers teams that can lead to greater engagement together with your emails.
- Even extra advertising automation triggers that deploy emails, popups, and extra based mostly on what your subscribers, web site, and ecommerce store guests do (or don’t do!). This implies extra alternatives to attach together with your viewers mechanically and, once more, enhance relevancy and personalization much more. (And, as we all know, there’s no higher approach to drive conversions! In actual fact, our information reveals that triggered emails have a lot greater open charges and click-through charges than common e mail campaigns – 36% and 15%, respectively, in comparison with a daily e-newsletter’s common of 20% open charges and 12% click-through charges.)
Bonus useful resource: On the lookout for new methods or recent causes to attach together with your viewers in 2023? Obtain our World Marketer’s Calendar for 2023 to find new alternatives, begin planning campaigns, and prepping touchpoints together with your clients this yr.
- We’re additionally including new and improved ecommerce integrations and promoting instruments that make the method of promoting and speaking your ecommerce affords smoother and extra environment friendly. This implies you’ll be capable to streamline your advertising and gross sales course of and, in the end, enhance your income.
- Final however not least, we’re going to implement much more options to our GetResponse cellular app to make it simpler so that you can keep on high of your campaigns, make fast changes whereas on the go, be extra attentive to your viewers and adapt to their wants and preferences instantly, wherever you’re. (Obtain the cellular app for iOS or Android in case you haven’t already!)
A glance again at our progress and a glimpse into the longer term
It’s been an unimaginable journey in 2022, and we’re happy with the GetResponse platform evolution. We develop to help the rising companies of our clients.
By offering our 100,000+ clients with the instruments they should have interaction and develop their viewers, we’ve seen the unimaginable outcomes they’re in a position to obtain:
- Over 700 million emails delivered weekly
- Over 1 million new leads generated month-to-month
- Hundreds of transactions processed day by day
Our clients have had nice success with GetResponse, they usually’re excited to share their tales with you. Take a look at our buyer success tales to see how we’ve helped companies like yours attain their full potential.
However we’re not resting on our laurels – we’re not achieved but! We all know that the digital panorama is continually evolving, and we’re dedicated to staying forward of the curve.
Our crew is happy to see what 2023 has in retailer for us and assured that the brand new options we’re engaged on will take our customers to the subsequent stage. We’re not simply offering you with the instruments – GetResponse is offering you with the means to remain forward of the competitors and to make your small business thrive.
We’re on this collectively, and we will’t wait to see the place the subsequent chapter of our journey takes us.
Do you know? You possibly can share your ideas and strategies to assist form the path of GetResponse in 2023. Your suggestions has a direct influence on our future developments.
Thanks for being part of our story.
And in case you haven’t joined us but, why wait? Be part of us at present and begin your journey towards success. Join a free GetResponse account and see for your self how our options will help your small business thrive within the coming yr and past.
