7 Finest Practices for Your Memorial Day E mail Marketing campaign

By Kaleigh Moore Could 4, 2023

Memorial Day is a federal vacation in the US that happens on the identical day annually—the final Monday in Could. It’s additionally probably the most common in the US, together with Thanksgiving and Veterans Day: Based on Statista, Memorial Day has a popularity rating of 80%.

However the query is: why is Memorial Day so vital for entrepreneurs? 

Properly, right here is the factor: Memorial Day can also be thought of an unofficial start line for summer season, and with time, it turned recognized for among the greatest gross sales of the yr. Furthermore, customers have a tendency to buy extra throughout holidays, especially online. 

In the event you’re in search of methods to boost your Memorial Day e-mail advertising campaigns, this submit is for you. We’re sharing greatest practices, concepts, and examples from prime corporations you should utilize as a blueprint to nail your subsequent Memorial Day e-mail marketing campaign. 

7 Finest Practices for Memorial Day E mail

After you grasp the fundamentals of writing irresistible gross sales emails to spice up your backside line, it’s time to undergo the very best practices that can provide help to create a well-performing Memorial Day e-mail marketing campaign and maximize outcomes. Let’s get to it. 

1 – Use storytelling so as to add some context

Making a story round your Memorial Day marketing campaign offers prospects context. Portray an image that enables prospects to know how your product is linked to the marketing campaign theme makes it simple for them to narrate to the entire story. The top consequence: Extra clicks.

For instance, life-style model Huckberry used a Memorial Day e-mail marketing campaign to advertise its summertime gear (since this vacation is the forerunner of the summer season season.) With a summery visible and a transparent name to motion, Huckberry informed a narrative that made clicking to seek out out extra irresistible.  

2 – Take a look at topic strains

The topic line is the very first thing prospects see after they obtain your e-mail, so it’s no shock it’s one of many key pillars of a profitable e-mail marketing campaign. Enjoying round with completely different variations, A/B testing, and optimizing are smart. 

Why? The truth that 47% of email recipients admit they’re opening emails primarily based on the topic line alone makes investing time to know the essential topic line greatest practices worthwhile. 

One of many main furnishings manufacturers, Ethan Allen, sends a number of emails throughout its Memorial Day marketing campaign, and every time it makes use of a unique topic line. All of them are quick, attention-grabbing, and to the purpose.  

3 – Create a way of urgency

Letting prospects know that your marketing campaign lasts just for a restricted time urges them to behave sooner earlier than time runs out. Manufacturers resembling MeUndies even use countdown timers and replica that creates a way of urgency. 

Making a limited-time marketing campaign offers prospects the ultimate nudge they should make the choice and click on the call-to-action button.  

4 – Deal with the principle name to motion

Including many alternative messages and calls-to-action (CTA) would possibly confuse your prospects. Your purpose ought to be clear and simple—to get prospects to click on a CTA button. The Canadian DTC furnishings model Article created a easy visible for certainly one of its Memorial Day e-mail campaigns. Utilizing a brief copy, the model encourages prospects to make a purchase order with a transparent, easy CTA. 

5 – Create a devoted low cost code

If certainly one of your methods for the Memorial Day sale is providing a reduction, be certain that to create a devoted code prospects can use. Moreover the actual fact it connects the sale to the vacation, it additionally helps you observe the outcomes and see what number of prospects have used the code. Based mostly on that data, you’ll be able to optimize your Memorial Day e-mail campaigns sooner or later. 

The ladies’s clothes model Straightforward Customary used a easy Memorial Day e-mail design with a transparent call-to-action, giving prospects a ten% low cost in the event that they use the devoted code. Easy, simple, and straightforward to trace.  

6 – Interact prospects with quiz 

Giving prospects sitewide reductions for the Memorial Day sale can result in selection paralysis. Having too many selections can rapidly change into overwhelming and have a unfavorable impact in your marketing campaign outcomes. To keep away from this from taking place, it is best to all the time search for methods to assist prospects navigate your web site and ease their decision-making course of. 

One of many corporations that managed to do this throughout its Memorial Day marketing campaign is the boutique leather-based items model Latico Leathers. Other than providing sitewide reductions, the model added a quiz to its Memorial Day e-mail to interact prospects and assist them discover the right bag. As soon as prospects get a personalised advice, they’re one step nearer to clicking the “add to cart” button.

7 – Ship a couple of reminders

Memorial Day sale isn’t a one-and-done marketing campaign. Manufacturers begin their e-mail campaigns as early as mid-Could. Having a two-week window offers you an opportunity to mess around with completely different Memorial Day topic strains, e-mail templates, designs, and even e-mail signatures. You possibly can all the time check, optimize, and see what works greatest to your e-mail advertising base. 

The DTC furnishings model Burrow makes use of completely different topic strains, highlighting numerous merchandise from its portfolio to take advantage of out of the Memorial Day e-mail campaigns. 

Supply: Milled

Get your Memorial Day emails prepared in the present day

There you might have it—seven Memorial Day e-mail greatest practices and examples to spark your creativity for the subsequent marketing campaign. When doubtful, all the time go for clear copy, hanging visuals, attention-grabbing GIFs, and a single call-to-action. 

Able to take advantage of out of your Memorial Day e-mail marketing campaign? Get started with AWeber today without spending a dime