2022 Yr in Evaluation: The Finest Instruments for a Productive New Yr

By Kelsey Johnson January 5, 2023

Compensate for our yr filled with newly launched options and performance, constructed for you.

We had an infinite yr of releasing options and performance within the AWeber platform in 2022 — each one devoted to creating your life simpler.

Study all of the updates we’ve added all through the platform that make content material creation sooner (or computerized), make automation higher and extra personalised, and make navigating and managing your account simpler and extra intuitive.

What’s new in 2022

Write and design your emails sooner

The expertise of modifying messages has modified a lot from what it was at first of 2022. Crafting your emails is extra intuitive and streamlined, and you’ll even write a whole message with out utilizing the mouse (solely the keyboard).

Paste and mechanically broaden hyperlinks

Add a hyperlink to your messages and it’ll mechanically broaden to indicate the web page’s picture, description, and title — type of like a social media preview card. This straightforward enchancment can prevent hours importing pictures and copy-and-pasting from articles, movies, and product pages.

Add pictures your means

It’s the straightforward issues that make creating an electronic mail sooner and simpler. Add header or in-line pictures to your messages by way of drag-and-drop out of your desktop, copy-and-paste from a doc, or add pictures out of your gallery or Canva proper right into a textual content factor. You’ll be able to customise the look of your emails simply.

Drag-and-drop components into paragraphs

Have a last-minute addition to make? You’ll be able to drop movies, buttons, social hyperlinks, and different components instantly between your textual content (no new textual content factor or row needed).

By no means go away your keyboard, use Markdown as an alternative

Like shortcuts? You’ll be able to model your textual content, add bullets, dividers, and quotes proper from the keyboard with Markdown — a easy design language now supported within the message editor.

Message choices are out of your means till you want them

Generally you simply wish to sort your entire message out earlier than making changes. Properly, now you may, with out distraction, with our new editor menu. It pops up with the press of a button and is hidden all different occasions.

Promote new weblog posts, movies, and merchandise mechanically

Virtually each enterprise creates digital content material — weblog posts, YouTube movies, social media posts, and even ecommerce merchandise. It takes time to create this content material, and once you’re accomplished promotion can appear overwhelming. This yr, we made it a complete lot simpler to get extra worth out of your content material with none further work.

Routinely add your latest content material to your emails

The feed factor permits you to drop an Etsy retailer, YouTube channel, or RSS feed into your electronic mail. Each broadcast or marketing campaign can embody your latest factor.

Notification emails that exit once you hit “publish”

Your campaigns can now be triggered to ship everytime you publish a brand new YouTube video. Or a brand new Etsy product. Or a brand new podcast or weblog publish. Arrange your campaigns in order that they’ll electronic mail your viewers everytime you add one thing new.

Use RSS components in your electronic mail campaigns

Improve RSS-triggered marketing campaign open charges with titles in your topic line. Plus, you may embody different components out of your RSS feed instantly in your marketing campaign emails. And design them nonetheless you want.

Navigating round any software, particularly one with plenty of performance, can appear overwhelming. However we made it straightforward with expanded choices to search out the web page you want right away.

Fast actions menu

On the high of the sidebar you now have the “Fast Menu” — accessible with a click on or ⌘ + Okay. On it, you may click on to navigate to your messages, studies, integrations, and many others. Even simpler, click on “C” to get to campaigns, “M” to get to messages, and many others. all through your account.

Search, filter, and preview your content material

Your campaigns, touchdown pages, tags, imports, and different index pages acquired an overhaul this yr. They’re now searchable and provide on-click previews. Plus, filter your campaigns by standing (draft, lively, and many others.) so that you solely see those you want.

Gross sales insights to drive much more gross sales

You now have extra perception into what (and the way a lot) your subscribers are shopping for. This may also help you higher perceive what’s working in your emails so you may double all the way down to make much more gross sales.

PayPal, Etsy, Shopify, or Stripe gross sales reporting

See how a lot cash your subscribers have paid you, all on one report. No must navigate to a bunch of various instruments or calculate the gross sales totals your self.

One-click for detailed insights

Click on on a subscriber in your gross sales report back to see what they purchased. Analyzing the merchandise they buy may also help you be taught what your viewers likes probably the most and the way efficient electronic mail is for your small business.

Web page templates for 100+ industries

Want an electronic mail sign-up touchdown web page? A digital enterprise card? A gross sales web page? In 2022 we created over 100 new web page templates for industries starting from enterprise coaches to plumbers to Etsy retailer house owners.

Try our ever-growing landing page template gallery to search out the proper web page in your wants — and one which’s professionally designed and 90% of the way in which accomplished for you.

Improve to 12 social observe buttons

Among the many traditional suspects, we’ve added TikTok, Patreon, Twitch, Discord, Tumblr, and Pinterest as social icons you may add to your emails or touchdown pages.

That is good timing, as 2023 is projected to be the yr many creators and companies search to drive social followers to electronic mail and different instruments with higher management over viewers communications.

Time-based personalization

Individuals use AWeber all around the globe — and lots of have an viewers around the globe, too. So a welcome marketing campaign set to ship at 8 am may be 11 pm for a reader in one other time zone.

Now, you may ship campaigns within the subscriber’s time zone — so each subscriber receives the e-mail at 8 am. Higher time personalization means higher open charges, clicks, and gross sales out of your marketing campaign emails.

Google Analytics G4A

AWeber touchdown pages now help the G4A model of Google Analytics. In the event you’re utilizing Google Analytics, it’s possible already on G4A. Merely plug your GA code into your touchdown web page monitoring subject and it’ll “simply work.”

Anybody who’s preparing for Google to retire Common Analytics in 2023 can breathe straightforward figuring out they will nonetheless use any present or new AWeber touchdown pages.

Developer Webhook Setup

In 2022 we gave builders the power to arrange and handle webhooks instantly via their Developer account. This accelerates the time for builders constructing on AWeber.

Attempt one thing new!

Take this month to strive a brand new characteristic in AWeber. Whether or not it’s studying a keyboard shortcut or organising an automation, the information may allow you to save time and get extra out of  your electronic mail advertising. Tell us what you’d prefer to strive within the feedback.