20 E-mail Advertising Platforms For Small Companies

E-mail advertising and marketing might not be a shiny new advertising and marketing technique. Nonetheless, it’s dependable and may give a large ROI if accomplished appropriately. For instance, Litmus discovered that corporations that invested in e mail advertising and marketing bought $36 for each $1 spent. 

E-mail advertising and marketing is gathering your viewers’s e mail addresses and sending them advertising and marketing supplies and knowledge. It is a crucial ingredient of any digital advertising and marketing plan.

It may be a robust software as a result of the e-mail addresses you collect are an owned viewers. You’re not relying on a social media platform or anything to succeed in your viewers, supplying you with extra dependable entry to your viewers. 

E-mail advertising and marketing companies are instruments that assist you collect your viewers’s e mail addresses, section them based mostly on pursuits, automate emails, and supply reporting on how your emails are performing. 

On this article, we’ll clarify what to search for in an e mail advertising and marketing platform and provides a rundown of our prime 20 e mail advertising and marketing companies for small companies. 

Methods to Select the Greatest Platform For Your Enterprise

Simply as each small enterprise is exclusive and has totally different wants, many e mail advertising and marketing platforms have totally different strengths and weaknesses. You wish to discover the platform that can work greatest with your small business. The perfect platform for you relies upon primarily on your small business sort and e mail advertising and marketing technique. 

E-mail Advertising Technique

Earlier than discovering the precise e mail advertising and marketing platform, you must create an e mail advertising and marketing technique for your small business. Understanding your small business targets and the way you propose to make use of e mail to attain these targets will assist you determine which platform is the very best match for you. 

Some key components of an e mail advertising and marketing technique embrace:

  • Aims – What would you like your viewers to do once they learn your emails?
  • Schedule – How usually will you be sending emails to your viewers?
  • Viewers segments – How will you break your viewers into totally different teams so you possibly can ship extra personalised content material?

As soon as your e mail advertising and marketing technique is prepared, you possibly can determine probably the most useful options you’d like out of your e mail advertising and marketing platform. Many platforms have totally different plans based mostly on what options you’d like to make use of. Some examples could be:

  • Whether or not you’ll be integrating your gross sales and advertising and marketing 
  • In the event you’ll use each SMS and e mail advertising and marketing 
  • What number of subscribers you’ve got
  • What number of emails you ship month-to-month

Figuring out what options you want, how e mail advertising and marketing will combine together with your different advertising and marketing efforts, what number of subscribers you anticipate, and what number of emails you want to ship a month will assist you discover the precise platform and plan. Whereas the variety of subscribers and emails you’ll ship could also be an estimate, it ought to nonetheless assist you slender down your choices. 

Your Enterprise

Primarily based on your small business and your services and products, you’ll wish to search for particular options and integrations on your e mail advertising and marketing platform. 

Some e mail advertising and marketing platforms specialise in e-commerce companies; others goal content material creators. One other platform has constructed a service for companies that make and promote on-line programs. Many of those instruments will work for every type of companies, however discovering one specializing in your small business generally is a bonus. 

One other essential side to contemplate whereas researching e mail advertising and marketing platforms is what different platforms and functions you’d prefer to combine together with your e mail advertising and marketing. Suppose you personal an e-commerce enterprise and use Shopify. In that case, you’ll wish to discover an e mail advertising and marketing platform that may connect with your Shopify account. 

In the event you already use a CRM or different platform on your advertising and marketing and gross sales, then it might be price researching if that platform provides e mail advertising and marketing companies. It simplifies your processes and workflows, having all that knowledge in a single platform. 

The High E-mail Advertising Platforms

There are a lot of totally different e mail advertising and marketing platforms and instruments accessible. We’ve listed 20 of the highest e mail advertising and marketing companies with a short description, which sort of enterprise the platform might be greatest for, when to make use of it, pricing data, and a hyperlink to their web site. Utilizing this checklist, you possibly can slender your seek for the very best platform for your small business.

Mailchimp

Mailchimp is likely one of the hottest e mail advertising and marketing platforms, primarily due to its user-friendly platform and totally different advertising and marketing instruments. You should utilize Mailchimp to construct your web site, touchdown pages, and e mail and social media campaigns. This platform is great for novices seeking to be taught and develop their advertising and marketing efforts for his or her small companies. 

Greatest for: Small companies in search of a beginner-friendly resolution that may develop with your small business

When to make use of: Whenever you’re seeking to begin constructing an e mail advertising and marketing marketing campaign and wish to begin on a free plan that can stroll you thru rising your e mail subscribers. 

Pricing: Free plan and a number of other paid plans beginning at $13/month, relying on the options you’d like entry to 

Web site: https://mailchimp.com/ 

Fixed Contact

Fixed Contact gives a easy and intuitive platform for creating and managing e mail campaigns and extra options like occasion administration and surveys. With its e mail companies, this e mail platform is likely one of the few that supply occasion administration, reminiscent of occasion invitations and registrations. Fixed Contact can also be well-known for having glorious customer support, which may be useful for novices. 

Greatest for: Small companies who usually host occasions

When to make use of: Whenever you want e mail advertising and marketing companies for selling your occasions and different advertising and marketing wants.

Pricing: Paid plans begin at $12/month

Web site: https://www.constantcontact.com/ 

Brevo (Sendinblue)

Brevo, previously Sendinblue, provides e mail itemizing companies, SMS advertising and marketing, and reside chat companies. Brevo not too long ago rebranded once they expanded their companies to incorporate a CRM, social media advertisements, touchdown web page builders, and transactional emails. It gives a user-friendly interface and automation options with low-cost plans. 

Greatest for Small ecommerce companies looking for an reasonably priced resolution with a number of advertising and marketing channels

When to make use of: Whenever you want an e mail advertising and marketing automation service, however solely have to ship just a few emails month-to-month. 

Pricing: Free plan and paid plans beginning at $25/month

Web site: https://www.brevo.com

GetResponse

GetResponse provides e mail advertising and marketing, automation, touchdown pages, webinars, and conversion funnel software program. This platform is great for ecommerce companies in search of superior automation options. GetResponse permits its customers to create a full-funnel expertise that nurtures leads into gross sales by e mail and touchdown pages. 

Greatest for: Small SaaS companies in search of a complete advertising and marketing resolution with webinar capabilities

When to make use of: Whenever you wish to nurture your leads into gross sales on your SaaS enterprise.

Pricing: Free plan and paid plans beginning at $15.58/month

Web site: https://www.getresponse.com/ 

AWeber

AWeber is thought for its dependable e mail deliverability and automation capabilities. Furthermore, it provides a variety of templates and integrations. This platform additionally provides you the instruments to enhance how your emails carry out with reporting and A/B testing choices accessible. Lastly, AWeber is intuitive and beginner-friendly, requiring solely a slight studying curve.

Greatest for: Small companies targeted on constructing robust relationships by e mail advertising and marketing

When to make use of: Whenever you require a platform with glorious deliverability charges and superior automation.

Pricing: Free plan and paid plans beginning at $12.50/month

Web site: https://www.aweber.com/ 

Marketing campaign Monitor

Marketing campaign Monitor gives e mail advertising and marketing software program with a drag-and-drop e mail builder, superior segmentation, and personalised content material choices. Marketing campaign Monitor makes it straightforward to construct lovely emails without having design expertise with their drag-and-drop builder. This platform is well-known for its customizable templates and viewers segmentation. 

Greatest for: Small companies targeted on content material creation seeking to ship custom-made emails to their viewers

When to make use of: Whenever you want a platform that enables in depth customization and personalization.

Pricing: Fundamental plan begins at $9/month

Web site: https://www.campaignmonitor.com/ 

ConvertKit

ConvertKit is an e mail advertising and marketing platform for creators, bloggers, and small companies seeking to construct an viewers. It provides superior automation and segmentation. This e mail advertising and marketing platform is a superb choice for creators who promote digital services or products, like teaching or podcasting. ConvertKit has a community of creators you possibly can join with by their platform. 

One other noteworthy characteristic of ConvertKit is its concierge migration service, which is able to assist transfer your e mail lists from different platforms to theirs.

Greatest for: Small companies targeted on content material creation and viewers constructing

When to make use of: When you find yourself a content material creator seeking to develop your viewers by focused e mail campaigns.

Pricing: Free plan and paid plans beginning at $9/month

Web site: https://convertkit.com/ 

Drip

Drip is an ecommerce-focused e mail advertising and marketing platform that gives automation, personalization, and integrations with well-liked ecommerce platforms. Drip gives reporting and knowledge about what your viewers is doing, so you possibly can higher strategize your campaigns. Drip’s highly effective automation options additionally assist you to ship personalised emails to your viewers based mostly on their actions. 

Greatest for: Small companies working ecommerce shops and looking for highly effective automation options

When to make use of: Whenever you need a platform that seamlessly integrates together with your ecommerce retailer and takes a lot of the work off your plate with automation

Pricing: Newbie plan beginning at $39/month

Web site: https://www.drip.com/ 

MailerLite

MailerLite provides an easy-to-use e mail advertising and marketing resolution with options like a drag-and-drop editor, automation, touchdown pages, and pop-ups. MailerLite is well-liked for small companies as a result of they’ve an ideal free plan and its paid plans are cheaper than many rivals’. It’s additionally well-known for being straightforward to make use of and has glorious buyer assist.

Greatest for: Small companies on a funds who require a user-friendly platform with automation capabilities

When to make use of: When your small enterprise is simply beginning with e mail advertising and marketing and wishes an reasonably priced, beginner-friendly platform

Pricing: Free plan and paid plans beginning at $9/month

Web site: https://www.mailerlite.com/ 

ActiveCampaign

ActiveCampaign is a sturdy advertising and marketing automation platform combining e mail itemizing companies with CRM, gross sales, and messaging instruments like SMS. This platform is a good way to mix your advertising and marketing and gross sales efforts. It can save you notes on shoppers in ActiveCampaign and use these notes to create automated and customised campaigns. One factor to bear in mind: ActiveCampaign has a steeper studying curve due to these superior options.  

Greatest for: Small companies seeking to mix their advertising and marketing and gross sales efforts

When to make use of: Whenever you want a platform that integrates e mail advertising and marketing with different gross sales and buyer administration capabilities

Pricing: Paid plans begin at $49/month

Web site: https://www.activecampaign.com/ 

Twilio SendGrid

SendGrid provides a cloud-based e mail supply platform with superior options like e mail optimization, analytics, and deliverability consulting. This platform is well-known for having glorious stories and insights into deliverability (i.e., how usually your emails find yourself in somebody’s inbox vs. their spam folder). This knowledge might help you craft emails that gained’t land in anybody’s spam folder. SendGrid additionally provides flexibility in designing e mail templates, together with HTML or a drag-and-drop editor. 

Greatest for: Small companies seeking to enhance their e mail deliverability

When to make use of: Whenever you require a platform for sending giant volumes of emails specializing in deliverability

Pricing: Free plan, and paid plans beginning at $15/month

Web site: https://sendgrid.com/ 

Mailjet

Mailjet gives a collaborative e mail advertising and marketing service with real-time collaboration, automation, and segmentation options. If a number of persons are working in your e mail campaigns, figuring out who’s making adjustments and when may be troublesome. Mailjet’s real-time collaboration characteristic is exclusive and extremely useful for staff members modifying campaigns concurrently. 

Greatest for: Small companies that want collaborative instruments for e mail advertising and marketing campaigns

When to make use of: Whenever you work in a staff and require a collaborative e mail creation and administration platform

Pricing: Free plan and paid plans beginning at $15/month

Web site: https://www.mailjet.com/ 

Benchmark E-mail

Benchmark E-mail provides an intuitive e mail advertising and marketing platform with drag-and-drop modifying, automation, and strong analytics. This platform is thought for being extremely straightforward to make use of with its useful templates and customizations. Their beneficiant free plan works nicely for small companies seeking to ship lower than 3,500 emails per thirty days.

Greatest for: Small companies in search of a really user-friendly interface

When to make use of: Whenever you need a platform that gives lovely templates, simplicity, and detailed marketing campaign analytics

Pricing: Free plan and paid plans beginning at $8/month

Web site: https://www.benchmarkemail.com/ 

Omnisend

Omnisend makes a speciality of emailing companies and SMS advertising and marketing for ecommerce companies. It provides automation, segmentation, and cart abandonment options. Some of the well-liked options Omnisend provides is the Product Picker. This software helps you to simply insert your merchandise right into a publication or e mail with out coding. Suppose you’re an ecommerce enterprise seeking to promote extra merchandise utilizing e mail and SMS advertising and marketing. In that case, Omnisend is a superb choice for you.

Greatest for: Small ecommerce companies eager to optimize their e mail and SMS advertising and marketing

When to make use of: Whenever you function a web-based retailer and require a platform that caters to ecommerce advertising and marketing wants

Pricing: Free plan and paid plans beginning at $16/month

Web site: https://www.omnisend.com/ 

HubSpot

HubSpot is an all-in-one advertising and marketing platform that gives emailing companies, CRM, automation, and different advertising and marketing instruments. Any buyer communication may be dealt with by Hubspot, together with gross sales and customer support. Storing your buyer knowledge in a single software may be extremely useful, so that you don’t have knowledge unfold throughout a number of platforms. 

Greatest for: Small companies looking for a complete advertising and marketing suite with robust CRM integration

When to make use of: Whenever you want a unified platform to handle advertising and marketing, gross sales, and buyer relationships

Pricing: Paid plans beginning at $20/month

Web site: https://www.hubspot.com/homepage 

Moosend

Moosend is an e mail advertising and marketing platform providing automation, personalization, touchdown pages, and reporting instruments. This platform is great for creating and automating workflows and is commonly in comparison with MailChimp. The dashboard is intuitive, and creating and launching e mail campaigns utilizing their templates is straightforward. 

Greatest for: Small companies seeking to create and automate their e mail campaigns

When to make use of: Whenever you need a platform with highly effective automation options and a deal with personalization

Pricing: Free 30-day trial and paid plans beginning at $9/month

Web site: https://moosend.com/ 

Campaigner

Campaigner gives e mail advertising and marketing software program with options like A/B testing, automation, and detailed reporting. Whereas Campaigner has a steeper studying curve than some platforms, in addition they have an ideal workflow automation course of. As well as, they provide a software to examine your person journey circulate to make sure there are not any errors earlier than going reside. 

Greatest for: Small companies seeking to create a personalised and automatic person journey

When to make use of: Whenever you want a platform to assist construct a visible workflow on your clients

Pricing: Paid plans beginning at $59/month

Web site: https://www.campaigner.com/ 

Klaviyo

Klaviyo makes a speciality of e mail and SMS advertising and marketing for ecommerce companies, providing highly effective segmentation, automation, and personalization. Klaviyo has many integrations with well-liked ecommerce functions, so bringing your clients and knowledge collectively is straightforward. This platform consists of emailing companies, SMS advertising and marketing, and cell push notifications and facilitates product critiques. 

Greatest for: Small ecommerce companies seeking to attain clients by a number of channels with personalised messages 

When to make use of: Whenever you need a platform that integrates with well-liked ecommerce platforms and connects together with your clients simply

Pricing: Free plan and paid plans beginning at $45/month

Web site: https://www.klaviyo.com/ 

Zoho Campaigns

Zoho Campaigns is part of the Zoho suite of enterprise instruments. It provides e mail advertising and marketing, automation, and social media integration. Zoho gives an entire suite of enterprise instruments, together with CRM and analytics. If your small business already makes use of Zoho’s different instruments, including on their e mail advertising and marketing software could also be your only option. Nonetheless, if your small business doesn’t use Zoho’s different instruments, Campaigns remains to be an ideal e mail advertising and marketing platform to contemplate. 

Greatest for: Small companies already utilizing different Zoho merchandise

When to make use of: Whenever you use different Zoho merchandise and need a cohesive advertising and marketing platform throughout the similar ecosystem

Pricing: Free plan and paid plans beginning at $3/month

Web site: https://www.zoho.com/campaigns/ 

SendPulse

SendPulse is an e mail advertising and marketing service that mixes e mail, SMS, net push notifications, and chatbots. It provides automation and personalization options to make buyer communication extra manageable and efficient. SendPulse additionally gives a platform to construct and promote on-line programs. This platform is useful for companies seeking to automate processes and attain clients from a number of channels. 

Greatest for: Small companies constructing and promoting on-line programs and seeking to have interaction clients by a number of channels with automation capabilities

When to make use of: Whenever you wish to attain your viewers by emails, SMS, chatbots, and net push notifications utilizing a single platform

Pricing: Free plan and paid plans beginning at $6.40/month

Web site: https://sendpulse.com/ 

E-mail advertising and marketing is a superb advertising and marketing technique and might deliver an enormous ROI to your small business. It’s a good way to maintain your viewers engaged and enhance purchases. Discovering the precise e mail advertising and marketing platform might help you create a wonderful expertise on your viewers and make life simpler for you with templates and automation. 

Deal with your small business targets and wishes as you analysis e mail advertising and marketing platforms to make sure that you choose the precise software for your small business.