18 Finest Content material Creation Instruments That Will Make Creating Content material a Breeze

Need to appeal to individuals to what you are promoting? It solely takes two phrases: create worth.

On-line, we name something of worth “content material,” and it is available in all types of kinds. eBooks, webinars, weblog posts, movies, social media threads. In the event that they appeal to potential clients, we name it content material advertising.

However whereas publishing nice content material can set up your status, there’s nonetheless one drawback.


Everybody else is creating content material, too. And that noise is getting louder. 54% of businesses plan on growing their content material advertising budgets in 2023.

How do you stand out? By not stretching your self too skinny. You want instruments and methods to make each piece of content material depend.

Even higher, you’ll be able to leverage each attainable content material creation device to enhance and scale your content material.

Let’s discover the content material writing assistants, analysis, and video creation instruments able to giving what you are promoting an edge:

Content material writing assistant instruments

Content material writing may be time-consuming and difficult. In spite of everything, it looks like everybody has an lively weblog. 

However there are nonetheless alternatives in content material writing. Solely 40% of B2B marketers have a documented content material advertising technique. And solely 7% extra content material entrepreneurs reported that their content material advertising generated extra leads than last year

The problem isn’t how related your content material writing may be in a world stuffed with blogs, touchdown pages, emails, and eBooks. The query is learn how to leverage right this moment’s writing instruments to make sure your content material is simply nearly as good, if not higher.

AWeber AI Writing Assistant for electronic mail

Busy and enterprise share the identical root phrase. It will probably get tough to place apart time for a weekly e-newsletter—particularly one which continues to develop your viewers with well timed, related content material.

Which is why AWeber gives an AI writing assistant for email

AWeber's AI Writing Assistant content creation tool


Are you a purist who insists on writing your individual emails? You’ll be able to have AWeber AI do some brainstorming for subjects. 

Are you too stretched out on time to jot down the e-mail, however nonetheless wish to domesticate an lively e-newsletter neighborhood? Inform AWeber AI what to jot down and let it take over.

AWeber AI is simple to be taught with the suitable prompts. AWeber’s AI electronic mail author may even accomplice with you, dealing with your analysis when you’re lively inside the electronic mail author. 

It really works like a full-time writing assistant, solely with out the full-time costs.

The way it helps

You’ll be able to cease switching tabs when you do your electronic mail analysis, which helps you get every electronic mail executed extra shortly. And if you wish to follow a constant posting schedule whereas feeling burnt out, you should utilize the AI writing assistant to summarize present content material into an electronic mail whereas sustaining your distinctive voice and magnificence.

Lean on synthetic intelligence and also you’d be amazed at how a lot content material you’ll be able to create with out added work.

Beginning worth

The AI writing assistant content material creation software program is constructed proper into AWeber, so you’ll be able to entry it as quickly as you’re signed up, even with the free model.


What’s it?

OpenAI’s ChatGPT is an AI chatbot and language studying mannequin. Enter detailed, tutorial prompts and it could possibly assist with almost something. It’s particularly adept at analysis, writing, and answering brainstorming questions.

ChatGPT example

The way it helps

ChatGPT is content material creation software program that’s solely as useful as the standard of your prompts. One generic request in your half could produce generic outcomes. 

However when you can grasp your prompts, ChatGPT can actually impress you.

Use it to assist with e-newsletter subjects, determine buyer ache factors, and brainstorm concepts for future content material. Inside a number of seconds, you would have a month’s price of weblog put up concepts.

Beginning worth

ChatGPT is free to use, however with some caveats. Customers on the free model gained’t have precedence entry when demand is excessive. It might run slowly and even be outright unavailable at these occasions.

If you need precedence entry, you’ll be able to unlock it for $20/month.

Headline Analyzer

What’s it?

There are a number of headline analyzer tools in the marketplace, they usually all work by the identical logic: your first sentence is your most vital one. Headline Analyzer offers you instantaneous suggestions on this sentence. Preserve tweaking till you’ll be able to’t enhance it any extra.

Headline Analyzer tool for creating content

The way it helps

Legendary copywriter David Ogilvy as soon as stated that while you write the headline, you spend 80% of your promoting greenback. 

You might be sitting on the perfect put up you’ve ever written, however nobody will comprehend it in the event that they by no means learn it. A well-written headline will change that.

Spending a number of moments on a headline analyzer gives fast suggestions, however does one thing extra vital. It forces you to consider your headline and what it guarantees.

Beginning worth

Free to make use of, with the caveat that you just’re engaged on just one sentence at a time.


What’s it?

Grammarly is an in-browser device for analyzing, proofreading, and double-checking your content material for errors. Improve to a premium model and also you’ll have solutions to enhance the readability and high quality of your writing. Even higher, you’ll be able to repair errors with only one click on.

True, it’s much less content material creation software program than content material modifying software program. However it should assist guarantee your content material is tight, clear, and straightforward to grasp.

Grammarly content creation assistant tool

The way it helps

It’s probably the most refined proofreading device in the marketplace. Should you’re not assured in your grammar, think about it a vital device. It features like a proofreader in your shoulder, highlighting any mistake in crimson. 

Write inside Grammarly, or add Grammarly to Google Docs, and it’ll even proofread as you go.

Beginning worth

You might have a number of choices right here. Grammarly is free for primary checks. Add it to your browser and it could possibly even make in-email proofreading checks for you.

However perhaps you need one thing extra intensive. Grammarly Enterprise (at $15/consumer/month) gives full-sentence rewrites you’ll be able to handle with a single click on.

Hemingway App

What’s it?

Hemingway is a free-to-use on-line app checking your sentences for complexity and readability. Should you rating excessive, unhealthy information. Your writing is likely to be unclear.

The purpose is to attain low if you’d like crisp, readable, scannable on-line content material. 

Hemingway is an particularly vital device for contemporary electronic mail. Folks opening a number of emails at a time could solely scan your content material. Hemingway helps you write with them in thoughts.

HemingwayApp example

The way it helps

Hemingway will color-code your writing so you’ll find probably the most problematic sentences first. Did you write a sentence rated “very exhausting to grasp”? It’ll spotlight it in crimson.

You’ll primarily have an instantaneous “warmth map” of how powerful your content material is to learn. Sort out solely the exhausting sentences, or goal for no color-coded sentences for very crisp writing.

Beginning worth

Free to make use of, Hemingway is offered inside any browser set to the suitable URL.

Content material analysis instruments

With the instruments above, your writing will go easily. Nice. 

However…what do you write about?

It’s the important query of fine content material. If nobody cares about your subjects, it doesn’t matter how good the writing is. That’s why 83% of marketers consider it’s simpler to create higher-quality content material much less usually.

Let’s discover some instruments to assist.


What’s it?

Ahrefs is a collection of search engine marketing instruments designed for higher analysis and insights. You should use it for concept era. Higher but, use it to determine long-tail key phrases your opponents might need forgotten about.

Higher but, your opponents could not even know about them.

Example of keyword research tool in ahrefs

The way it helps

Ahrefs will show you how to analyze competitors, audit and optimize your web site, and determine key phrases for content material subjects. 

Key phrase instruments are particularly useful right here. You might attempt to get by with free instruments, however these sometimes lack the site visitors insights to find out what your viewers actually desires to learn.

Among the many finest advertising instruments, Ahrefs has a status for high quality. So when you’re critical about search engine marketing, it’s a collection you could be paying for.

Beginning worth

Starts at $99 for the fundamental options like its Key phrases Explorer, a Web site Audit, and Rank Tracker. Rank Tracker is particularly helpful for monitoring your progress over time.

What’s it?

Google Tendencies is a free device for watching the recognition of Google search phrases over the previous few months and even years. You’ll be able to evaluate pattern information over time. The benefit listed here are the uncommon glimpses into what individuals are Googling, direct from the supply.

Google Trends results for social media

The way it helps

In case your content material isn’t supplying you with the outcomes you need, chances are you’ll simply be having unhealthy luck. Capitalizing on search traits is a possible strategy to reverse your fortunes.

You may as well use Google Tendencies to match two search phrases over time. This offers you a chicken’s-eye view of whether or not sure niches are standard sufficient to assist a full search engine marketing technique.

Don’t neglect to “zoom in” to search out native searches, both. You’ll spot a number of potential traits to area of interest down by demographics and dominate your market.

Beginning worth

Free to make use of: simply head to Google Trends and begin looking.


What’s it?

Like Ahrefs, SEMrush gives a collection of instruments—on this case, over 55 of them. Determine subjects, analysis what’s working to your opponents, and even use SEMrush to deal with social media posting with a deliberate schedule.

SEMrush topic research tool

The way it helps

SEMrush is a complicated diagnostic device for content material evaluation. 

Need to uncover new key phrases in your area of interest? Analyze your area’s backlink profile? Run technical search engine marketing audits to enhance on-site search engine marketing?

You are able to do all of it right here. You may as well monitor your search engine rankings each day, supplying you with insights into which fashion of content material’s working finest for you.

Beginning worth

You’ll be able to strive it without cost, however instruments like these will value you. You’ll spend $129.95 monthly when you formally enroll right here. 

That is the “professional” model; “Guru” expands from 5 to fifteen initiatives and 500 to 1,500 key phrases at $249.95/month.

Exploding Subjects

What’s it?

Keep in mind Google Tendencies? Inject it with steroids. Now you’ve gotten Exploding Topics, which may help you determine present sizzling traits to plan your upcoming content material.

Trend chart for content repurposing from content creation tool Exploding Topics

The way it helps

Exploding Tendencies gives a broad database throughout a number of classes. They even publish a e-newsletter for locating pattern solutions you would possibly by no means have considered.

Technically, you’ll be able to sit again and let Exploding Tendencies make these matter solutions. However when you use the device, there are tons of options for figuring out upcoming traits and sizzling subjects.

Beginning worth

Use Exploding Trends Pro on the Entrepreneur stage at $39/month when billing yearly. This offers you entry to the Exploding Tendencies database, the weekly traits studies, and one consumer seat.

As ubiquitous because the written phrase is, 91% of consumers desire to take a look at visible content material. Should you don’t provide visible content material in any kind, it’s straightforward to lose out to these opponents who do. 

The net expertise begins on the eyes. Listed below are some instruments that can assist you construct that have to your viewers. 


What’s it?

Canva is a web based graphic designer, one thing of a web based model of Adobe Illustrator. However it’s not extremely technical. Even rookies can create graphics, logos, promotional photographs, and charts.

Showing how to create content in Canva

The way it helps

Since Canva’s free account is so strong, it could be one of many most-used apps on the Web. It’s actually true when you’re constructing something visible.

Canva succeeds with its intuitive options and pre-built, professional-looking templates. Use them to construct LinkedIn Carousels or infographics and watch your engagement skyrocket.

Beginning worth

Although there’s lots to do on the free model, you’ll be able to join the professional model for $119.99/year per person


What’s it?

Consider Giphy as Google for Gifs.

Giphy’s database of stickers, animations, and gifs is nice for breaking apart your standard content material with a contact of silliness. Even higher, you’ll remind individuals there’s a human behind your content material.

GIPHY homepage

The way it helps

Search by Giphy’s database and discover the animations to fit your content material. 

Add some character to interrupt up a long-form weblog put up. Create a meme or two. Add gifs to your e-newsletter to maintain individuals entertained.

It doesn’t matter what your content material technique is, you’re ultimately going to want a gif. We will’t say how or when. However you’ll.

Beginning worth

You should use Giphy without cost.


What’s it?

DALL-E is an AI text-to-image generator. Consider it as ChatGPT for constructing visible content material. You should use it so as to add photographs to blogs or movies with out counting on inventory images.

Home page for image creation tool DALL-E

The way it helps

The one restrict right here is your creativeness. 

Possibly you need cute photographs to go together with a particular goal demographic to your weblog. Or perhaps you want extra superior branding solutions. Possibly you’re illustrating an eBook or whitepaper.

Beginning worth

Aside from a free-to-try beta release, this can rely in your use. DALL-E works on a system of credit; the extra credit you buy, the extra photographs you’ll be able to generate.

In keeping with Synthetic Engineers, you should buy credit at about 13 cents on common. 

Should you’re not utilizing video, you’re within the minority. 91% of businesses put money into video advertising as a device in 2023. However that’s no promise they’re utilizing it proper.


What’s it?

Lumen5 is an online video maker with straightforward drag-and-drop instruments for social-media-friendly content material. 

Should you’re already accustomed to Canva, you’ll be able to consider Lumen5 as an analogous device. Simple-to-produce movies, no experience required.

Lumen5 home page

The way it helps

Investing in video as soon as required skilled modifying—or studying the abilities your self.

With Lumen5, you don’t need to be knowledgeable to publish movies. The drag-and-drop interface simplifies video manufacturing so you’ll be able to produce extra “at scale.” You’ll be able to even use AI to assist flip profitable weblog posts into movies.

Beginning worth

$19/month, billed yearly. Which isn’t unhealthy, contemplating Lumen5’s AI can deal with virtually your complete video manufacturing course of itself.


What’s it?

StreamYard is a professional live streaming platform. It doubles as a recording studio so you will get extra out of your stream.

StreamYard video creation tool

The way it helps

If you wish to stay stream solo or deliver on friends, StreamYard is form of like your behind-the-scenes manufacturing workforce. You’ll be able to even use it to multi-stream to totally different platforms, maximizing your viewers.

Because it all works in-browser, there’s little or no to arrange. So long as you’ve gotten the bodily tools for a stay stream, StreamYard can take over from there.

Beginning worth

It’s free to start, supplying you with speedy entry to its core studio options. “Primary” will run $20/month, unlocking limitless streaming, as much as 10 on-screen individuals, and 50 hours of video stream storage.

Webinars are particularly efficient in B2B advertising, the place 58% of marketers make use of them as a part of their content material technique.

When you could go extra in-depth and promote big-ticket companies and merchandise, informative webinars assist promote your clients greater than only a product. They assist promote your information and credibility.


What’s it?

WebinarNinja is an “all-in-one” answer for producing webinars. It’s nice for coaches, trainers, and consultants. Should you provide a service the place you could spotlight your experience, it’s a really perfect platform.

Webinar Ninja home page

The way it helps

Create and publish stay webinars, or construct “evergreen” webinars to behave as lead magnets, signing individuals up to your e-newsletter. You may as well use WebinarNinja to assist stay interplay, taking questions from the stay individuals in your viewers. 

WebinarNinja additionally serves as your cloud internet hosting platform, that means you’ll be able to retailer these evergreen webinars with their service. Report as soon as, and your webinar can proceed to generate leads for years.

Beginning worth

$29/month for basic options, however remember this solely gives you a platform for as much as 29 stay attendees. Unlock as much as 100 stay attendees for $99/month.


What’s it?

GoToWebinar is a part of the GoTo software program suite, permitting as much as 3,000 attendees to your webcasts. What’s nice about publishing these webinars is customers can verify them out in-browser, with none further downloads.

GoToWebinar home page

The way it helps

Should you don’t have a extremely technical viewers, GoToWebinar’s options assist simplify the webinar viewing expertise. 

Customers gained’t have to enroll in any complicated companies simply to view your webinar. And you may combine GoToWebinar with different CMS functions, which helps you handle incoming B2B leads.

Beginning worth

You’ll be able to strive it without cost. Or pay $49/month for Lite, which helps you publish the webinar however leaves out superior options like accepting funds from attendees or recording your occasions.

Creating on-line programs

What if in case you have a service or education-based enterprise, however end up caught with one-on-one conferences? Digital merchandise like on-line programs can duplicate your time with each obtain.

Up to now, incomes cash from instructing and training was all in regards to the dimension of your scholar courses. However on-line programs show you how to construct merchandise with out the extreme work required for every one-on-one session.


What’s it?

Teachable is a platform for promoting digital programs and publishing digital merchandise. Superior options like AI quiz mills give your teachable programs an “interactive” really feel—even with out your presence.

Teachable course creator tool

The way it helps

The beginning-for-free plan means you’ll be able to discover Teachable with out having to place some huge cash down. Use their no-code course builder to assemble your digital merchandise with out superior coding information.

Should you have been making a e book, you would give it some thought this manner. Teachable will present the paper, the binding, the duvet, and the power to promote and distribute. All you could present are the phrases.

Beginning worth

Free to start with transaction fees. However you’ll be able to strive the $39/month model to decrease transaction charges and use customized domains to your teachable programs.


What’s it?

Like Teachable, Thinkific can flip your information right into a repeatable digital product. Construct and promote programs, neighborhood memberships, and monetize your viewers.

Thinkific course creation tool

The way it helps

Thinkific has nifty options for constructing on-line programs, like quizzes and assignments to maintain your college students on top of things. You may as well use the platform to publish stay occasions and instructing, giving your viewers a extra hybrid expertise.

Beginning worth

Free to start with one course, $36/month to publish limitless programs.

Use the perfect content material creation instruments and software program accessible

Content material may be tough. It takes information, experience, and talent to create authentic thought items your viewers will get pleasure from.

However with the suitable content material creation instruments, you’d be stunned how a lot much less tough it’s gotten. And AWeber’s AI writing assistant is a superb device that can assist you construct an viewers with newsletters—even while you don’t really feel like writing them.

Check out AWeber’s AI writing assistant and observe simply how straightforward it’s to construct related, participating content material today.