15 Ways to Increase Your Rankings (That Do not Require New Content material)

search engine optimization is a long-term sport.

However that doesn’t imply there aren’t any low-hanging alternatives to enhance your search engine optimization. Not solely will the techniques beneath enhance your rankings, however in addition they don’t want you to create new content material.

Let’s undergo them.

List of tactics to boost your rankings; their efficiency is rated according to three criteria: impact, confidence, and ease

1. Get extra clicks in your top-ranking pages

The title tag is without doubt one of the first issues a searcher sees:

Title tag in Google search

Making it engaging can entice them to decide on your web page over the others on the SERPs.

Nevertheless, there isn’t a level in optimizing the title tags of pages that received’t be seen by searchers. So we wish to deal with pages which can be already rating excessive, particularly these in positions #2–5.

Right here’s discover them:

  1. Go to Ahrefs’ Website Explorer
  2. Enter your area
  3. Go to the Prime pages report
  4. Set the Place filter to 2–5
Finding pages to optimize title tags, via Ahrefs' Site Explorer

We will then use ChatGPT as inspiration to create compelling title tags. For instance, let’s ask it to create 10 click-worthy titles for this weblog submit. For finest outcomes, I’ll give it a working title and ask it to restrict these titles to a most of 60 characters (since Google cuts off title tags past that).

ChatGPT's suggestions for 10 click-worthy titles

Fairly first rate. And we are able to make it even higher, utilizing the methods within the articles beneath.

2. Refresh content material with diminishing visitors

At Ahrefs, we carry out a content material audit each quarter. In a single such audit, I found that natural visitors to our submit on free search engine optimization instruments was declining. 

So I up to date it. And visitors shot up.

Boost in traffic after a post was updated

The simplest solution to discover content material value updating is to put in our free WordPress search engine optimization plugin and run a content material audit. This can inform you which articles to replace. 

Content audit report, via Ahrefs' free WordPress SEO plugin

Then observe the steps within the useful resource beneath to replace these posts.

3. Fill content material gaps in present content material

If the top-ranking pages cowl related subtopics, they’re possible essential and what searchers anticipate to see.

We will discover these subtopics by wanting on the frequent key phrases the top-ranking pages rank for. Right here’s discover these “content material gaps”:

  1. Enter your goal key phrase into Ahrefs’ Key phrases Explorer
  2. Scroll to the SERP Overview
  3. Examine as much as 5 related competing pages
  4. Click on Open in and select Content material hole
Finding content gap opportunities in top-ranking pages, via Ahrefs' Keywords Explorer

This opens up the Content material Hole report, the place you’ll see the frequent key phrase rankings amongst these pages. Look by the outcomes to see if there are any subtopics you possibly can cowl. 

Potential subtopics to cover

For instance, if we needed to replace our submit on earned media, we’d contemplate together with subtopics like these:

  • Owned media examples
  • Paid media examples
  • Paid vs. earned media

4. Increase essential pages with inner hyperlinks

Inner hyperlinks are hyperlinks from one web page on the identical area to a different. Inner hyperlinks help the circulate of PageRank round your website (which is a confirmed Google ranking factor). 

When used appropriately, they’ll increase the efficiency of your pages in Google.

Right here’s discover pages so as to add inner hyperlinks to:

  1. Join the free Ahrefs Webmaster Instruments (AWT)
  2. Run a crawl utilizing Ahrefs’ Website Audit
  3. When the crawl is completed, go to the Inner hyperlink alternatives report
Internal link opportunities report, via Ahrefs' Site Audit

This report exhibits you related inner hyperlink alternatives in your website. Seek for your “cash” pages by setting the filter to “Goal web page.” 

Finding important pages to add internal links to

Look by the really useful ideas. The place related, add your inner hyperlinks. 

5. Repair damaged backlinks coming to your website

Damaged backlinks happen naturally as a result of web sites usually take away or redirect pages. 

However if in case you have damaged pages that many websites are linking to, you’re shedding potential referral visitors and “hyperlink fairness.”

Right here’s discover these pages:

  1. Go to Ahrefs’ Website Explorer
  2. Enter your area
  3. Go to the Greatest by hyperlinks report
  4. Set the “HTTP code” filter to 404 not discovered
  5. Kind the outcomes by Referring domains
Finding broken pages to fix, via Ahrefs' Site Explorer

Then observe this flowchart to determine “repair” them:

How to deal with broken links

6. Go after featured snippets

Google usually exhibits a full or partial reply to a question immediately on the SERPs.

Example of a featured snippet

This is named a featured snippet, and you’ll usually soar forward of everybody else by grabbing it. However how do you win the snippet?

First issues first: From our information, you’d should be already rating on the primary web page. Which implies to optimize for featured snippets, you’ll have to search out key phrases:

  • Which are exhibiting featured snippets.
  • The place you’re rating within the prime 10.
  • With first rate visitors potential.
Venn diagram showing the three requirements that indicate a featured snippet opportunity

Right here’s discover them:

  1. Go to Ahrefs’ Website Explorer
  2. Enter your area
  3. Go to the Natural key phrases report
  4. Set the Place filter to 2–10
  5. Use the SERP options filter to search out key phrases that set off featured snippets “the place goal doesn’t rank”
Finding featured snippet opportunities, via Ahrefs' Site Explorer

Look by the checklist to see if there are alternatives the place you possibly can seize the snippet. 

For instance, we at the moment rank #3 for “search engine optimization content material technique”:

Featured snippet for "seo content strategy"

Seems to be just like the snippet calls for a definition for “search engine optimization technique,” which we didn’t have on our web page. We might embody that definition and, hopefully, win the snippet for ourselves. 

FAQ sections reply in style questions on a subject. Including them to your web page might help you rank larger for long-tail key phrases. 

Example of an FAQ section

As a result of we answered a standard query associated to H1 tags—the size—we now rank on Google when persons are trying to find this reply:

Ranking for a featured snippet with FAQ section

Right here’s discover regularly requested inquiries to reply:

  1. Go to Key phrases Explorer
  2. Enter your matter
  3. Go to the Matching phrases report
  4. Toggle to “Questions”
How to find questions to answer, via Ahrefs' Keywords Explorer

8. Declare unlinked mentions

Unlinked mentions are on-line mentions of your model or product that don’t hyperlink again to your website. For instance, this web page mentions us however doesn’t hyperlink again:

Example of an unlinked mention

Right here’s discover unlinked mentions in your model:

  1. Go to Ahrefs’ Net Explorer
  2. Search utilizing these parameters: [brand] -outlinkdomain:yourdomain.com -site:yourdomain.com
How to find unlinked mentions with Ahrefs' Web Explorer

On this instance, there are hundreds of thousands of pages to look by, so it’s value filtering the report by Area Ranking (DR) or referring domains to exclude “low-value” alternatives. 

Right here’s an instance of an unlinked point out we discovered for our model:

Example of an unlinked mention found via Ahrefs' Web Explorer

Moderately than simply reaching out and asking the creator so as to add a hyperlink or make the hyperlink “clickable,” take into consideration how one can assist enhance the content material and make it useful for the creator.

In our instance, because it’s a product assessment and there was no point out of our free search engine optimization instruments or AWT, we might attain out and let the creator know.

9. Enhance your Core Net Vitals

A part of Google’s Page Experience signals, Core Net Vitals (CWV) include these:

  • Largest Contentful Paint (LCP)
  • Cumulative Structure Shift (CLS)
  • First Enter Delay (FID)

They’re Google rating elements.

You possibly can examine your CWV information utilizing PageSpeed Insights, a free instrument offered by Google that analyzes a web page’s efficiency and offers ideas for bettering its pace and person expertise.

Core Web Vitals assessment in PageSpeed Insights

You too can join PageSpeed Insights’ API to Website Audit and see your Core Net Vitals along with different technical search engine optimization points:

PageSpeed Insights connected to Ahrefs' Site Audit, showing Core Web Vitals

Google makes use of different textual content (alt textual content) to grasp the subject material of a picture. They’ll additionally assist your photographs rank in Google Photos and get visitors too.

Run a crawl with Website Audit (through Ahrefs Webmaster Instruments) to search out photographs in your website with out alt textual content:

Missing alt text issue, via Ahrefs' Site Audit

It’s then only a matter of going by them and including alt textual content. Hold it descriptive and concise, however don’t stuff key phrases (e.g., “black kitten”).

11. Repurpose present content material into a number of codecs

Should you’ve already created a bit of content material, you possibly can go the additional mile by repurposing it into totally different codecs. For instance, we turned our search engine optimization guidelines right into a video:

I additionally turned my submit on the Skyscraper Approach right into a Twitter thread:

However why do that in case your aim is to enhance your Google rankings? Effectively, YouTube movies rank on Google search outcomes too:

YouTube video ranking on Google

Google additionally introduced Perspectives in 2023. This can be a tab on the SERPs that permits customers to see outcomes from TikTok, YouTube, Quora, Reddit, tweets, and extra. 

Primarily, Google will start exhibiting outcomes from different channels too, not simply web sites. So there might be a risk that “bettering search engine optimization” sooner or later means creating content material on different channels too.

Sitelinks are hyperlinks to different pages (or sections of a web page) that seem beneath some Google search outcomes. They offer you extra visibility on the SERPs.

Example of sitelinks

Sitelinks are sometimes soar hyperlinks on the web page:

Example of jump links as sitelinks

So a great way to affect them is to create a desk of contents in your pages. That is what we do for each weblog submit:

Example of a table of contents

Should you’re utilizing WordPress, you are able to do this through a plugin, like Easy Table of Contents.

Should you’re a enterprise serving clients domestically, you’ll wish to seem on native “map pack” search outcomes too.

Local search results

The simplest solution to start boosting your native rankings is to say and optimize your Google Enterprise Profile (GBP). 

As soon as claimed, the knowledge you add to your small business profile can present up in Google’s internet search outcomes and in Google Maps.

Comply with the information beneath to learn to optimize your GBP.

14. Replicate your opponents’ listing hyperlinks

Native citations are mentions of your small business’s title, tackle, and telephone quantity (NAP) on-line. In all, 7% of SEOs suppose these citations are an important rating issue.

A poll for how many SEOs think citations are the most important ranking factor

The simplest solution to construct these citations is through directories. Right here’s discover trade and native directories:

  1. Go to Ahrefs’ Website Explorer
  2. Enter your area
  3. Go to the Hyperlink Intersect report
  4. Add your opponents to the highest part
  5. Hit Present hyperlink alternatives
Link Intersect report, via Ahrefs' Site Explorer

This can present you the web sites linking to a number of of your opponents’ homepages, however to not yours. Look by the checklist to search out websites which can be area of interest and native directories.

Finding directories using Ahrefs' Link Intersect tool

Should you’re unsure whether or not a website is a listing, click on the caret in one of many competing web page columns to see the referring web page, anchor, and backlink. It’s often fairly apparent from these:

Example of a directory

15. Be sure your pages could be listed by Google

If Google can’t index your pages, you received’t have the ability to rank within the search outcomes in any respect. Be sure this doesn’t occur by working a crawl with Website Audit, through Ahrefs Webmaster Instruments.

If any of your pages have a noindex tag—which prevents Google from indexing the web page—it’ll present up as an concern:

Noindex issue in Ahrefs' Site Audit

Until they’re inserted intentionally, you’ll wish to take away these tags.

Last ideas

These techniques have the potential to spice up your rankings in search engines like google and yahoo. However don’t anticipate your rankings to leap in a single day. 

Our analysis means that solely 5.7% of all newly revealed pages attain the primary web page of Google inside a yr. That’s no shock. search engine optimization is a long-term sport. 

So whereas it is smart to implement these “low-hanging fruit” techniques, they’re no substitute for a long-term search engine optimization technique. 

Have questions or feedback? Let me know on Twitter or Threads.