By Sean Tinney August 17, 2023
Anybody who writes commonly, can relate to this – It takes a number of effort and time simply arising with the correct matters. Then on high of that it’s important to really write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, almost definitely you write for a number of channels – like a weblog, publication, social media.
There are just a few objectives it’s best to attempt to obtain with something you write:
1 – Don’t be boring
2 – Train the reader one thing they could not know
3 – Go away an impression that causes readers to really feel like they’ve to reply or react
Due to these objectives (actually, they’re my guidelines for writing partaking content material), there are days the place you might battle to give you content material concepts.
Then whenever you do have an concept, it might take you just a few hours to write down one piece of content material.
But when there was a technique to make writing content material faster and simpler whereas nonetheless producing tremendous partaking content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the way in which was repurposed from a publication), you’ll uncover 10 superb methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for increased engagement.
Repurpose electronic mail into a brand new weblog
I used to take a look at my publication content material and weblog content material as two completely different methods. Till I wrote this email again in Could. It was about the right way to develop your enterprise with extra and higher opinions.
I believed it could make a terrific weblog put up, so I did some key phrase analysis (which I do for all my weblog posts) and located there was a great search quantity for “the right way to get Google opinions”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: get Google opinions: A step-by-step information to boosting your gross sales.
Repurpose weblog content material for a social put up
That is the simplest technique to repurpose content material, simply pull one necessary nugget of data out of your weblog and make it a social put up. Embody the weblog put up URL to assist drive extra visitors to your weblog content material.
On this instance, I repurposed content material from a weblog put up on the “greatest fonts for emails” and turned it right into a Twitter put up by highlighting the highest methods to decide on an electronic mail font. Plus I added a graphic exhibiting the highest fonts. By including the URL (as a bitly hyperlink) I used to be in a position to drive extra visitors to the weblog put up.
Repurpose weblog content material for a Thread
Or you’ll be able to summarize the important thing factors of your weblog with a Twitter Thread.
Right here’s an instance of a weblog put up on “the right way to develop your electronic mail checklist utilizing YouTube” that I was a Twitter Thread.
Make your publication a social put up
I took this newsletter the place we talked concerning the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the publication (additionally referred to as a E-newsletter Hub) so anybody, even when they weren’t on our electronic mail checklist, may learn it.
Do you know that every one AWeber accounts come outfitted along with your very personal E-newsletter Hub – here’s how you can find it.
Flip a weblog into electronic mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an electronic mail publication.
You could have a number of fast and simple choices for turning your blogs into publication content material (particularly if in case you have an AWeber account).
Possibility 1: Use the feed factor
In AWeber accounts there is a “feed” element within the drag & drop builder. Pull the feed factor into your electronic mail, then add your weblog URL and your most up-to-date weblog posts are routinely added to your electronic mail.
You may present the picture, title, description, writer, and date for every weblog.
The feed factor can be used for YouTube movies and podcasts.
Possibility 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
Whenever you write an extended type piece of content material, it may be difficult to then repurpose it into a brief type content material comparable to a publication.
That’s when you’ll be able to ask AI to summarize your weblog.
AWeber has an AI writing assistant feature constructed straight into the e-mail message builder. Simply open up the immediate and ask AI to summarize your put up.
Right here’s a great immediate you should utilize to make sure the identical high quality is produced:
Summarize this weblog put up [blog url]. Write it in the identical tone and voice because the weblog put up. Maintain the phrase depend to underneath [include how many words you want the newsletter to be] phrases.
I used this immediate within the video beneath and the outcomes had been superb.
Repurpose a publication for a YouTube video
As soon as your content material’s written, you basically have an overview for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the newsletter about Threads that we already repurposed for social media and had considered one of my colleagues create a YouTube video.
This provides us much more methods we will use that one piece of content material for a number of completely different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from present content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog put up (E mail design suggestions: A information for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are usually an extended type of content material, you don’t wish to learn it verbatim. As an alternative break your weblog put up out into sections the place you’ll be able to speak about key factors of your put up.
Repurpose content material right into a lead magnet
You could have all this superb content material in your weblog, YouTube movies, your publication, and presumably social media that you would be able to bundle collectively to create a lead magnet.
Begin with content material that’s driving essentially the most visitors, this can be a good indicator that’s a well-liked matter.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to coach readers on the various kinds of copywriting formulation that may very well be used to write down higher emails. We pulled the content material from this weblog put up titled “The three greatest copywriting formulation for electronic mail advertising and marketing.”
Repurpose content material right into a course
Creating a web based course is a implausible technique to monetize your content material. Plus when utilizing present content material from a weblog put up, creating this course generally is a fairly fast and simple effort.
To create worth to your on-line course, it’s necessary to enrich your present weblog content material with supplementary supplies. These may very well be slideshow displays, partaking movies, infographics, templates, and different help sources that cater to numerous studying preferences.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 Email Marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of professional insights out there from our content material, we curated a outstanding studying expertise that resonates with our customers and helps them turn into higher electronic mail entrepreneurs.
Repurpose content material for a podcast episode
Wanting concepts for a podcast episode? Look no additional than your present content material. E-newsletter and weblog content material make nice matters for a podcast.
The perfect half is you basically have an indicator on how well-liked that content material shall be by your electronic mail opens and clicks or weblog visitors.
AWeber created a collection of podcast episodes based mostly solely on the content material from this Ultimate Guide to Email Marketing.
Right here’s an instance of a type of podcast episodes:
Repurposing content material will not be a brand new, revolutionary technique. It’s really a really strategic a part of a well-rounded advertising and marketing plan. However you’d be stunned what number of nice content material writers don’t apply this technique. Me included, till lately.
So for those who haven’t began repurposing your content material, no time like the current to start out. When you’ve got been, let me know what techniques you utilize.